Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore

The Boston Marathon is an iconic event, and not just for runners. Marathon Monday is celebrated by runners the world over. This year Adidas is celebrating each and every Boston Marathon runner- and its 30-year partnership with the Boston Athletic Association- by creating a personalized video for every single one of them. That’s 30,000 videos. MarketingMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram things that aren’t API changes Looking forMore

Instagram Stories are a pretty well integrated part of the Instagram experience by now, but there are a lot of features to tap into and some are more well known than others. With that in mind, we wrote up a quick guide to all of the existing features plus what we know is currently beingMore

While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore

Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore

Were you fooled by any brands on Easter Sunday? There were quite a few attempts to fool consumers, many of them starting early since target audiences would presumably be away from phones and computers the day of. So what makes a good April Fool? Obviously humor and cleverness can be subjective, but some basics ringMore

In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, which we’re doing daily right now, we’ll post the latest information here. All Union Metrics Instagram account Trackers need to be connected to anMore