TweetReach Trackers now have contributor detail pages! Take a look: The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you canMore
So, did Apple and Verizon overshadow CES? Oh yes.
For months – even years – people have been speculating about when the iPhone would be available on Verizon. Today, we finally learned that the Verizon iPhone will officially go on sale in February. We’ve been tracking tweets about the Verizon iPhone for a while. And it just so happens that we also tracked tweetsMore
Tech blogs rule CES. Tech brands don’t.
Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event. And when we say enormous, we really do mean enormous. We used the TweetReach Tracker to monitorMore
Benchmark metrics for full TweetReach reports
One of the questions we’re asked every day is, “How do I know if my TweetReach report numbers are good enough?” Raw metrics can be useful, but to be truly valuable they need to be evaluated in context. Of course, we generally don’t recommend that you compare your social media results to others’. There areMore
Should you run a TweetReach report or set up a Tracker?
We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. Depending on the type of data you’re analyzing, one of these two formats will betterMore
From legendary music venue to social media powerhouse: A case study of The Roxy Theatre
A few days ago, I had the pleasure of interviewing Nic Adler, owner of the The Roxy Theatre in West Hollywood, CA. I met Nic recently and was excited to hear him talk about how useful TweetReach is to his business. So we sat down to discuss how he’s used social media to rejuvenate TheMore
TweetReach 2010 holiday support hours
The TweetReach support elves will be around to answer all of your questions during the month of December. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats. Friday, December 17 – Sunday, December 19 Friday, December 24 - Sunday,More
New! Data Export for Trackers
We’re pleased to announce a new feature for our TweetReach Pro users: Tracker data export. Now you can dig into the numbers yourself to generate customized reports in Excel or, heck, even run a linear regression to see how strongly tweet volume influences exposure. If you’re running a Twitter contest, use it to export aMore
The key to a successful Twitter party? Planning ahead
Twitter parties are a great way to engage your customers, learn what people think about a topic, and raise awareness of an issue or brand. We have a few tips if you’re getting ready for (or helping a client with) a Twitter party. Twitter party success really comes down to planning ahead – make sureMore
Did Twitter predict Black Friday and Cyber Monday sales results?
There’s been lots of talk lately about whether tweets can predict social and market trends. Recent data have demonstrated links between what’s posted on Twitter and the stock market, flu rates, even election results. So, what can Twitter tell us about shopping and holiday spending? Early reports about this year’s Black Friday and Cyber MondayMore