Taking advantage of the free 50-tweet TweetReach report

Every day, thousands of people run a free snapshot report at tweetreach.com. These free snapshot reports analyze up to 50 tweets from the past 3-7 days about any topic. You can search for a keyword, hashtag, URL, username, brand or product name, or any combination of those. You can even filter your results to aMore

Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The reportMore

Chrysler Imported from Detroit ad wins Super Bowl XLV

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. One of the most-buzzed about Super Bowl ads was the Groupon Tibet ad. Many peopleMore

So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. But one of the reasons big brands are willing to spend that kind of cashMore

Using Twitter to predict Oscar winners, week 2

Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis. First, here are updated results for this week’s tweet numbers. In this post, we’re going to focus on the Best Picture Race. We’ll come back to Best Actor and Best ActressMore

Using tweets to predict Oscar winners, week 1

The nominees for the 83rd Academy Awards were announced earlier this week. The winners will be chosen on February 27. In the meantime, we thought it would be interesting to use TweetReach data to predict who might win. There are a number of data points we could use to predict the winners. For this initialMore

What’s your reach:exposure ratio?

No matter the size of your TweetReach report, the report’s reach to exposure ratio (R:E) can tell you a lot about the impact of your tweets. Whether you’ve measured 50 tweets or 50,000 tweets, you can use the ratio of reach to exposure to understand something about how those tweets have spread. The reach:exposure ratio*More

How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday,¬†January¬†16, 2011, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version of our 2011 Golden Globes infographic.

New contributor pages in TweetReach Tracker

TweetReach Trackers now have contributor detail pages! Take a look: The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you canMore