The 2012 Summer Olympics Opening Ceremony in tweets

On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version. The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about countryMore

TakeFive with TweetReach – Dan Naylor

Subscribers to the TweetReach Pro service are always innovating when it comes to measuring Twitter campaigns for their brands and clients. And, the good folks at ISM Search & Social are certainly no exception. Welcome Dan Naylor, resident scientist and Services Director at ISM to a new edition of TakeFive with TweetReach. Tutored in behavioralMore

TweetReach holiday on July 4th

 The TweetReach support team will be around to answer all of your questions this week, but please allow us a little extra time to return your calls and emails on Wednesday, July 4th, as we will be out of the office celebrating one of our favorite holidays, Independence Day. On July 4, 2012, we willMore

Tracking tweets at BlogWorld 2012

The BlogWorld and New Media Expo 2012 was held earlier this month in New York and we were happy to have worked with the conference organizers to track the tweets during the event. So what was Twitter buzzing about? During the conference from June 5 through June 7, the official #BWENY‬ hashtag was tweeted overMore

What is TweetReach?

Here’s a quick video explaining what TweetReach is and how it can help you measure your – or your campaign’s – impact on Twitter. Still have questions? Just ask!

Using TweetReach to determine the reach of a tweet

You already know TweetReach reports are great for measuring the reach of hashtags and Twitter accounts, but how about an individual tweet? What if you want to analyze the reach of a tweet (and any retweets of or replies to that tweet)? Our reports can do that, too! In fact, that’s where our name comes fromMore

Get even more out of your next conference by going beyond Twitter: See our recent post 4 tips to make the most of social media for conferences. And as always, find us on Twitter at @UnionMetrics if you have any questions!  Twitter is the perfect social channel for conferences. It provides a real-time, public and searchable record ofMore

Four steps to measure your brand’s share of voice on Twitter

At TweetReach, we’re often asked about how to measure share of voice (SOV). Measuring share of voice involves comparing one brand’s metrics to the total conversation about that brand’s category. Historically, this has been a difficult exercise because high quality data is hard to come by. But Twitter is an abundant and accessible source of real conversational data,More

Broadcast TV is realizing that customers come first

This is a guest post by TweetReach Pro customer and all-around smart guy Evan Hamilton, Community Manager at UserVoice.  Earlier this month I had the pleasure of attending the Lithium Network Conference. I heard a lot of great talks by leaders in community. But the most interesting speech was by Chris Blandy, SVP of DigitalMore