This Week in Social Analytics #2

Welcome to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. Why Your Social Analytics Are Meaningless Dennis Yu of BlitzLocal discusses the differences between traditionalMore

This Week in Social Analytics #1

We’re kicking off a new series on the TweetReach Blog today, highlighting some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. In case you’ve been busy and haven’t had a chance to catch up on your feeds, enjoy these great posts from theMore

TweetReach Pro plan enhancements

We’ve heard from a number of you, asking for more options in our TweetReach Pro plans. We’re excited to announce that we’ve added more trackers and reports to our popular Plus, Basic and Mini plans. Starting immediately, the Plus plan includes six Trackers (up from five) and the Basic plan includes three Trackers (up from two). And,More

The final episode of The Oprah Show in tweets, both sad and sarcastic

Yesterday, we tracked 253,321 tweets from 160,458 Twitterers about Oprah Winfrey’s final episode of The Oprah Show. The tweets have been pouring in all week. We, along with Resource Interactive, have monitored more than 600,000 tweets about Oprah and her show this week alone. Dozens of celebrities tweeted their congratulations and opinions on Oprah’s lastMore

Full TweetReach reports now in PDF and CSV

Our full TweetReach reports are now delivered in CSV format, as well as PDF! This gives you more flexibility with your data, allowing you to create your own graphs in Excel, quickly sort and search within your tweets, and more. Still only $20, full TweetReach reports are perfect for analysis of recent Twitter activity aboutMore

Track up to 10 queries in one Tracker

We’ve been working hard to improve the TweetReach Pro infrastructure behind the scenes so that our tools are faster and smarter than ever. As part of that, we’re excited to announce that you can now track up to 10 search queries in a single TweetReach Tracker! This makes it even easier to find exactly theMore

New Tracker detail pages for hashtags, mentions and URLs

TweetReach Trackers (available through TweetReach Pro) now include detail reports for URLs, hashtags, and mentions. Click on any hashtag, username, or URL anywhere in a Tracker for more information. URLs When you click the magnifying glass icon next to a URL in a Tracker, you’ll be taken to a URL detail page that shows allMore

Tweeting goodbye to Michael Scott on The Office

Yesterday marked Steve Carell’s last episode portraying Michael Scott on The Office. Preliminary Nielsen ratings show last night’s episode of The Office earned a 4.1 rating and garnered more than 8 million viewers, making it one of the most-watched episodes of the season. We tracked nearly 40,000 tweets about The Office and Michael Scott yesterday.More

Already missing Steve Carell: Tracking tweets about The Office

With Steve Carell’s final episode of The Office coming up later this week, we’ve been tracking tweets about the show to see what people are saying about Carell’s departure and the show’s future. (In case you haven’t noticed, we really love what Twitter can tell us about how people watch television and what they thinkMore