Marketing the end of the world

The world may be ending tomorrow, but that doesn’t mean you can’t get a good deal out of it. On Friday December 21st, the Mayan Long Count Calendar completes a cycle (a b’ak’tun, if you want to get technical about it) which doomsday-ers decided means the end of the world, and naturally everyone is talkingMore

TweetReach 2012 holiday support hours

The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families. Saturday, December 22 –More

This Week in Social Analytics #28

It’s back! This Week in Social Analyticsreturns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Abiding fixation: U.S. social media use clocks 121 billion minutes [from The Chicago Tribune; written byMore

How a monkey in a coat became an overnight social media sensation

Excerpted from the Union Metrics Tumblr: Let’s take a look at the little guy better known as the IKEA monkey, and see how posts about him spread across the social web. Here he is, in what might be the original photo posted by dzd_lisa on Instagram: Isn’t he cute? That original Instagram photo was firstMore

Which TweetReach product should I use?

We know you’ve got different needs and different budgets, even on different days. That’s why we offer a range of TweetReach products to help you get the best return on your Twitter investment– and we’re here to help you figure out which tool to use. We have three main products at TweetReach: our snapshot reports,More

TweetReach Tip: Improve your snapshot report search query

Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries. For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8More

This Week in Social Analytics #27

It’s back! This Week in Social Analytics returns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Why reach and frequency, not engagement, are the social metrics brand marketers should careMore

Announcing ‘Plugged In To Gnip’ partnership

We’re excited to announce that we are Plugged In To Gnip with Gnip’s official partnership program! Gnip makes it possible for us to provide our customers with tools built on the full firehoses of both Twitter and Tumblr data. This ensures we have top quality data so you never miss a tweet or a post.More

Announcing Union Metrics for Tumblr public availability

Last month, you may remember us announcing our first non-Twitter analytics product. Today, we’re excited to share that Union Metrics for Tumblr is now publicly available! We’ve partnered with Tumblr as their preferred analytics provider to deliver full-fidelity analtyics built on the entire Tumblr firehose. With our new tool, you can analyze any blog orMore

Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English. Created on November 23rd, @YourinAmerica counted just under 15k followers only fiveMore