Introducing TweetReach Tracker 2.0

Today, we’re rolling out the beta version of our new Tracker interface to select TweetReach Pro customers! We can’t wait for you to see it. It includes the same full-fidelity, real-time tracking as before, but we’ve totally rethought and redesigned the Tracker look and feel. Whether you need a quick campaign summary or want toMore

How the new Twitter API updates will impact TweetReach reports

As you may know, Twitter is making some updates to their API and we’ve been working to incorporate those changes across TweetReach. We will be rolling out these changes to our snapshot reports on March 4, 2013. Most of the API changes won’t be visible to you, but a few of these changes will affect our reports,More

This Week in Social Analytics #39

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! 2013 U.S. Digital Future in Focus [from ComScore] “Three social networks in particular – Tumblr, Pinterest andMore

Announcing our new reach algorithm

This post was written by Union Metrics CEO and Founder Hayes Davis.  We started TweetReach in 2009 with a simple idea: to provide a simple report that showed people the reach of tweets about any topic. Since that time, we’ve grown far beyond that simple reach report and added comprehensive tracking, as well as manyMore

SXSW preview: How Twitter is changing how we watch TV

One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’dMore

10 SXSWi 2013 panels you won’t want to miss

We already mentioned that we’ll be at SXSWi- now just a mere two weeks away!- and we’d love to see you, so drop us a line in the comments if you’ll be there and let us know if you’re hosting an event or participating in a panel. Speaking of panels, we’ve got some suggestions forMore

Join us for a webinar this Wednesday, 2/27 at 11am PST!

Interested in more comprehensive, ongoing tweet tracking with TweetReach Pro? Sign up for a short demo webinar, where we’ll show you how it works, what’s included, and answer any questions you have. We look forward to to seeing you on the 27th, at 11am PST sharp! Register here. Got questions? We’ll answer them! (Photo credit: USMore

This Week in Social Analytics #38

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! 12 Best Twitter Tutorial Videos of All Time [from Social Media Today; written by Daniel Zeevi]More

9 tips for getting the most out of Twitter chats: As a host

Interested in Twitter chats? This is the second in our two-part series about Twitter chats. Check out the first one here, and get some tips for participating in a Twitter chat as yourself or a brand. Hosting a Twitter chat? It can feel overwhelming, so here are some tips to help you get started andMore

10 tips for getting the most out of Twitter chats: As a participant

Interested in Twitter chats? We’ve got a quick two-part series of posts about them! Here’s the first. Check back tomorrow for the second.  If this spreadsheet is any indication there are a lot of Twitter chats out there; no matter your brand or area of interest, there’s sure to be one you can benefit fromMore