Using Twitter Trending Topics to your advantage

The trends feature isn’t anything new on Twitter, but it has an application secondary to just keeping up with trends in your area:   Where else do you market? Most of us today are working in a global market, so it could pay off to pay attention to what is trending in different areas ofMore

Using TweetReach to monitor a social media crisis

This has not, to put it mildly, been a good week for Paula Deen. On Wednesday of this week- June 19th- The National Enquirer announced they had video of a deposition where Deen admitted to making racist jokes, among other unsavory allegations. (You can read more about it in The Huffington Post or TIME; NPRMore

This Week in Social Analytics #55

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image SizeMore

Twitter Tip: Personalize

Twitter is always experimenting with new features that might not be available to everyone yet, but this one in particular started almost a year ago so you might want to check and see if you can test it out:   Under “Settings” under “Security and Privacy” you can check a box to have Twitter tailorMore

This Week in Social Analytics #54

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Reuters Digital News Report 2012 [from Reuter’s InstituteMore

Twitter Tip: Discover

Whether you’re relatively new to Twitter or a longtime power user, you might want to take a little time out to take advantage of some of Twitter’s less obvious features.  One of these is their #Discover tab, which has grown a lot since its introduction: All the little subcategories under Discover can help you do just thatMore

TakeFive with TweetReach: Danielle Wiley

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Danielle Wiley of Sway. Danielle’s extensive experience working with national brands- and with creating her own blog- led her to realize the need for someone to fill the space between onlineMore

This Week in Social Analytics #53

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! The five don’ts of social media ROI [from eConsultancy; written by Danny Whatmough] “If, when confronted with aMore

TakeFive with TweetReach: Brett Hartstein

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Brett Hartstein of LeadDog Marketing. Brett has been working as a member of LeadDog’s Brand Promotion department for the past five years, having previously gained experience across industries, from marketing forMore

3 ways to increase your share of voice on Twitter

We’ve talked before about how to measure your share of voice on Twitter. Naturally the next question is now, how do I increase my share of voice? 1. We’ll start with the obvious: tweet more. This will be tied to whatever your goals are that you established in your measurement phase (and goals can and evenMore