TweetReach is going to the Golden Globes

We’re very excited to announce that we’re partnering with mhCarter Consulting and the Hollywood Foreign Press Association to track tweets about the 69th Annual Golden Globe Awards on Sunday, January 15, 2012. Jenn will be tweeting live from the event in Los Angeles on Sunday, and we’ll post the final Twitter analysis here on our blog next week.More

Announcing the TweetReach API

Today, we’re happy to announce general availability of the TweetReach API. For those of you who participated in the beta – thanks for your input and feedback! Available now for TweetReach Pro subscribers at the Plus, Premium, and Max levels (and to those of you who participated in the beta), the TweetReach API provides read-onlyMore

Can Twitter activity predict the winner of the presidential primaries?

We often use TweetReach to track the success rates of TV shows and other major media events. We thought it would be interesting to analyze the tweets during last night’s Iowa Caucuses for the Republican nomination for President. As you know by now, former Massachusetts Governor Mitt Romney beat Rick Santorum by just a fewMore

TweetReach holiday hours

The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2011. However, please allow us a little extra time to return your inquiries on the following days, as we may be stuffing our faces with holiday treats and spending time with our families. Thursday, December 22 – Sunday,More

Announcing the all new TweetReach Report 2.0!

We’re so very excited to announce the all-new TweetReach Report 2.0! With a brand new look and some great new metrics, the updated, upgraded version of our snapshot report is smarter and better than ever. Believe it or not, we ran our very first TweetReach report in April 2009. And in the two and half yearsMore

This Week in Social Analytics #26

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! How to create social media metrics that matter Over at Mark Schaefer’s {grow} blog, Steve Goldner provides some concrete examples of how to obtainMore

Measuring participant influence through amplification on Twitter

We recently upgraded the contributor metrics available in our TweetReach Pro Trackers. Among other metrics we’re now surfacing are new contributor amplification measures, including amplified impressions and an amplification multiplier. Our objective with these new contributor metrics is to help you find people who are driving conversation and engagement around your campaign or brand. Because, dependingMore

TweetReach Thanksgiving support hours

The TweetReach support team will be around to answer all of your questions throughout the Thanksgiving holiday. However, please allow us a little extra time to return your calls and emails on Thursday, November 24 and Friday, November 25, as we’re likely to be stuffing our faces with turkey and cranberry sauce (or sleeping off ourMore

This Week in Social Analytics #25

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Flipping the Funnel: The Four Levels of Influence Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should payMore

This Week in Social Analytics #24

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Half of all social media campaigns go unnoticed, says new report Jon Russell of The Next Web discusses data from a new Digital LifeMore