Union Metrics selected by DataWeek 2012 as top Twitter data innovator

We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival! DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco areMore

TweetReach Tip: Why some tweets generate fewer impressions

On Twitter, replies are handled differently than regular tweets. An @reply is a tweet sent to a specific user, beginning with that user’s Twitter handle. Like this: Replies are only received by the users who follow both the sender and the receipient. The above tweet was delivered to the 6 Twitter accounts who follow both @tweetreachapp andMore

TakeFive with TweetReach – Jim Kneer

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re happy to highlight Jim Kneer, New Media Specialist for the NBA Champion Miami HEAT basketball team. Coming off a terrific championship season and an Olympic gold medal for Team USA player and Miami HEATMore

TweetReach Tip: Measuring the reach of a Twitter account

Want to measure the reach of a particular Twitter account? Great – you’ve come to the right place! Our TweetReach snapshot reports can measure the reach of any public Twitter account in just a few seconds. And depending on exactly which tweets you want to include in your analysis, we have a few tips forMore

Union Metrics SXSW 2013 panels

The team here at Union Metrics proposed a number of great panels for next year’s South By Southwest conference. They’re all listed below. If you think any of these would be interesting presentations at SXSW, please give us a vote! Getting started with social data at scale Featuring these speakers: Ken Little, Director of Engineering, TumblrMore

Olympic sponsors on Twitter – the final tally

We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up? After leading the race for mentions on Twitter sinceMore

2012 London Olympics in tweets

For the past two weeks, we’ve been tracking – and analyzing – tweets about the 2012 Olympics. We’ve talked about sponsors and athletes and exciting match-ups. And now, here are a few final Twitter stats from the London Olympics. From July 27, 2012 through August 12, 2012 – opening ceremony through closing ceremony – weMore

Did Twitter just predict Paul Ryan as Mitt Romney’s running mate?

Update: Twitter was right. It’s a Romney-Ryan ticket. It seems very likely that Mitt Romney is going to select Paul Ryan as his running mate for the Republican Presidential nomination. And it’s looking like Twitter predicted this. We hinted that we’d been tracking Republican VP Candidates with the screenshot accompanying the announcement of our new dashboard earlier thisMore