Detailed hashtag analysis now available in TweetReach Trackers

Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags. To see these stats, simply click on any hashtag anywhere in your Tracker to view detailed information about how that hashtag has been used. You’ll learn more aboutMore

This Week in Social Analytics #11

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! A Framework for Social Analytics Susan Etlinger at Altimeter Group has released a new report, A Framework for Social Analytics, which includes input fromMore

TakeFive with TweetReach – Evan Hamilton

Welcome to TakeFive with TweetReach, where we talk with notable members of the social media marketing, analytics and measurement communities, pulling together insight, commentary and conversation around all things social media and measurement. This week we’re happy to welcome Evan Hamilton, Community Manager at UserVoice, a provider of customer support and feedback tools. TweetReach: WelcomeMore

The Week in Social Analytics #10

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Advertisers Begin to Look Beyond Facebook and Twitter Recent research from The Pivot Conference and Brian Solis found that a majority of marketers are advertisingMore

Extreme tweets: How ESPN’s X Games social strategy paid off

We worked with ESPN to measure Twitter’s reaction to this year’s X Games 17, held in Los Angeles, California from July 28-31, 2011. Hundreds of athletes from 17 countries competed in sports like skateboarding, motocross, BMX and rally car racing. And over the four days of the X Games, 97,200 people tweeted 188,813 times, generatingMore

The Week in Social Analytics #9

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Influencers Chris Brogan suggests that marketers should stop worrying about how their online influence is scored and start using the social capital they haveMore

TakeFive with TweetReach – Laura Beck

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re delighted to welcome Laura Beck, Founder of stripedshirt.com and a 20-year PR professional, where she has consistently focused her energy on helping create awareness and buzz for early stage technology companies.More

Confused about Twitter search? You’re not alone.

There’s one question our support team gets asked more often than anything else – how far back can TweetReach reports go? And it’s no wonder we get this question all the time; it can be pretty damn confusing. How long are tweets available? Why aren’t they available for a week or more? Why does thisMore

This Week in Social Analytics #8

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. The New PEO (Paid, Earned, Owned) Media Model Greg Shove, founder and CEOMore