Learn more about TweetReach Pro in a webinar on March 20

Did you know you can do more with TweetReach Pro? Learn about the ongoing, full-fidelity and comprehensive metrics available through a Pro account in this short demo webinar we’re hosting Wednesday, March 20 at 11:00 a.m. PDT. Register here. We’ll show you how TweetReach Pro works, what’s included and answer any questions you have. And?More

This Week in Social Analytics #41

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Where to Put That Extra Dough in Your Marketing Budget [from Social Media Explorer; written by Jason Spooner]More

SXSWi 2011 vs. SXSWi 2013 in numbers

Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers andMore

This Week in Social Analytics #40

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Advisers benefit from “listening” on social media [from Reuters; written by Beth Pinsker] “Josh Brown, aMore

TakeFive with TweetReach – Brian Conway

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Brian Conway, Account Supervisor for Weber Shandwick, about his experiences with social media and how his initial personal use of the medium lead to a deeper understanding for the impact andMore

Introducing TweetReach Tracker 2.0

Today, we’re rolling out the beta version of our new Tracker interface to select TweetReach Pro customers! We can’t wait for you to see it. It includes the same full-fidelity, real-time tracking as before, but we’ve totally rethought and redesigned the Tracker look and feel. Whether you need a quick campaign summary or want toMore

How the new Twitter API updates will impact TweetReach reports

As you may know, Twitter is making some updates to their API and we’ve been working to incorporate those changes across TweetReach. We will be rolling out these changes to our snapshot reports on March 4, 2013. Most of the API changes won’t be visible to you, but a few of these changes will affect our reports,More

This Week in Social Analytics #39

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! 2013 U.S. Digital Future in Focus [from ComScore] “Three social networks in particular – Tumblr, Pinterest andMore

Announcing our new reach algorithm

This post was written by Union Metrics CEO and Founder Hayes Davis.  We started TweetReach in 2009 with a simple idea: to provide a simple report that showed people the reach of tweets about any topic. Since that time, we’ve grown far beyond that simple reach report and added comprehensive tracking, as well as manyMore

SXSW preview: How Twitter is changing how we watch TV

One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’dMore