TakeFive with TweetReach: Jim Sterne

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Jim Sterne, an early Internet Marketing adopter and a fantastic resource for breaking down big ideas in ways that make them easier to understand, which made us thrilled to get hisMore

This Week in Social Analytics #58

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Twitter and traditional newswires ‘equally matched’ for breaking big newsMore

TakeFive with TweetReach: Steve Farnsworth

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Steve Farnsworth of Jolt Digital Marketing about the evolution of marketing and the accountability of metrics with the recent introduction of social media, and so much more! (What follows is anMore

Brands: why you should favorite tweets

A Twitter Quick Tip.  Favoriting tweets doesn’t just have to be something you do on your personal account when you see something funny or interesting that you want to check out later. From a brand account, favoriting can be a good way to say thank you to customers who say nice things to you. InsteadMore

This Week in Social Analytics #57

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 10 Ways Your Tweets Continue to Be Seen [from SocialMore

Tracking and planning a Twitter contest using TweetReach

Twitter contests can be a great way to engage with fans and followers of your brand, and hopefully also attract new ones. You won’t know how successful you were, however, unless you take some steps to set things up before you kick things off. (If that’s not you and you’re here hoping for a wayMore

This Week in Social Analytics #56

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. SMBs Most Often Use Websites, Social in Digital Marketing EffortsMore

TakeFive with TweetReach: Chris Penn

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Chris Penn of SHIFT, an integrated communications agency with offices around the country in Boston, NYC, and San Francisco. Chris is responsible for most of the content on SHIFT’s blog and social mediaMore

Using Twitter Trending Topics to your advantage

The trends feature isn’t anything new on Twitter, but it has an application secondary to just keeping up with trends in your area:   Where else do you market? Most of us today are working in a global market, so it could pay off to pay attention to what is trending in different areas ofMore

Using TweetReach to monitor a social media crisis

This has not, to put it mildly, been a good week for Paula Deen. On Wednesday of this week- June 19th- The National Enquirer announced they had video of a deposition where Deen admitted to making racist jokes, among other unsavory allegations. (You can read more about it in The Huffington Post or TIME; NPRMore