TweetReach Tip: Improve your snapshot report search query

Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries. For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8More

This Week in Social Analytics #27

It’s back! This Week in Social Analytics returns to fill your Fridays with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Why reach and frequency, not engagement, are the social metrics brand marketers should careMore

Announcing ‘Plugged In To Gnip’ partnership

We’re excited to announce that we are Plugged In To Gnip with Gnip’s official partnership program! Gnip makes it possible for us to provide our customers with tools built on the full firehoses of both Twitter and Tumblr data. This ensures we have top quality data so you never miss a tweet or a post.More

Announcing Union Metrics for Tumblr public availability

Last month, you may remember us announcing our first non-Twitter analytics product. Today, we’re excited to share that Union Metrics for Tumblr is now publicly available! We’ve partnered with Tumblr as their preferred analytics provider to deliver full-fidelity analtyics built on the entire Tumblr firehose. With our new tool, you can analyze any blog orMore

Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English. Created on November 23rd, @YourinAmerica counted just under 15k followers only fiveMore

TweetReach 2012 holiday support hours

The TweetReach support team will be around to answer all of your questions throughout the final weeks of 2012. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing themselves with holiday treats and spending time with their families. Thursday, November 22More

Introducing Union Metrics for Tumblr

We’re thrilled to announce Union Metrics for Tumblr! This is the very first measurement product designed specifically for Tumblr that provides analytics based on their entire firehose of data. That includes more than 100 million Tumblr events per day. And, to add to the excitement, Tumblr has officially named us their preferred analytics provider! ForMore

Union Metrics selected by DataWeek 2012 as top Twitter data innovator

We’re excited to announce that Union Metrics was selected as the Top Innovator in the Twitter Data category for the upcoming DataWeek 2012 Conference & Festival! DataWeek is a week-long conference and festival showcasing innovations around the use of data. The founders of Techweek in Chicago and the Data 2.0 Summit in San Francisco areMore

TweetReach Tip: Why some tweets generate fewer impressions

On Twitter, replies are handled differently than regular tweets. An @reply is a tweet sent to a specific user, beginning with that user’s Twitter handle. Like this: Replies are only received by the users who follow both the sender and the receipient. The above tweet was delivered to the 6 Twitter accounts who follow both @tweetreachapp andMore