5 essential & easy social media metrics you should be measuring right now

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore

Twitter and the election: Revisiting predictions

When the 2012 United States Republican presidential primaries and caucuses began back in January, we took a look at whether Twitter activity could be used as a predictor of the elections. We started tracking all tweets that mentioned any of a candidate’s Twitter accounts (personal and campaign) and based on the Twitter activity coming outMore

Tracking tweets about the 47th Annual Academy of Country Music Awards

This weekend, we tracked tweets about the 47th Annual Academy of Country Music Awards. During the three-hour broadcast on Sunday, April 1, 2012, we tracked 214,407 tweets from more than 96K contributors that reached more than 43.5 million unique Twitter accounts. Tweet volume peaked at 3,686 tweets per minute during the show. The most retweeted tweet ofMore

Introducing the new TweetReach Pro Ultimate plan

We’re happy to announce a new TweetReach Pro plan level for our larger enterprise, agency and media customers – TweetReach Pro Ultimate! This plan level is perfect for anyone managing multiple products, clients or accounts. Our most comprehensive and personalized plan level, TweetReach Pro Ultimate comes with: 50 Trackers Access to TweetReach Back, our 30-dayMore

New snapshot reports now available to everyone!

We recently began rolling out a new look – and some new metrics – in our snapshot reports. As of today, all snapshot reports are now in the new format. Isn’t it so much nicer? There’s more information about the new snapshot report below, including a few frequently asked questions and explanation about the metricsMore

Projects now available in TweetReach Pro

We’re excited to announce a new feature for TweetReach Pro subscribers – projects! Projects enable account holders to selectively share Trackers with their clients and colleagues, support multiple campaigns with one Pro subscription, and easily manage multiple users’ access. You can use projects to: Group related Trackers and snapshot reports together Share select Trackers with clients or colleagues Manage userMore

Exploring the Oscars with d3, Cassandra and the command line

This post is by Jerry Chen, our Lead Engineer.  Here at TweetReach we love data. But what we love more is making data understandable, useful and maybe even a little bit fun. When we saw all the amazing visualizations people have done with the d3.js library, we were inspired to do something with the millions ofMore