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Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they mean. We thought it would be a good idea to write an brief explanation hereMore

Got Questions About TweetReach?

We’ve created a set of help forums to explain how TweetReach works. There are resources to help you get started with TweetReach, answers to some of our more frequently asked questions, in-depth explanations of TweetReach and the report components, and new feature announcements. If you have other questions that aren’t answered in the help forums,More

Introducing the TweetReach Blog

Welcome to the official TweetReach blog!  TweetReach provides detailed reach analysis for any search term on Twitter. TweetReach is made by Appozite, a software startup in San Francisco, CA. On this blog, we’ll be posting company announcements and product news, new features, explanations of frequently asked questions and issues, and discussion of topics related toMore