Announcing our new and improved TweetReach Pro dashboard

We’re so excited to unveil our brand new TweetReach Pro dashboard! The new dashboard allows you to quickly find overall stats for your account, compare metrics across Trackers, explore how your Trackers have been performing over the past 30 days, review recently run snapshot reports, and so much more. Plus, it looks better than ever… A fewMore

Ambush marketing at the Olympics – what does Twitter say?

Continuing on our Olympics theme, last week we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the International Olympic Committee has been adamant in cracking down on ambush marketing atMore

Trackers now have smarter URL search!

Good news! Our TweetReach Pro Trackers now support smarter URL search with the url_contains: operator. You can add one or more URL queries to your tracked terms. A few examples: url_contains:bit.ly/123abc url_contains:blog.tweetreach.com/2012/08 url_contains:”http://tweetreach.com” url_contains:tweetreach.com report The Tracker will find any tweets that include the matched portion of the URL you include in your query. Like this:More

Olympic sponsors race for the gold on Twitter

We hope you’re enjoying our series of posts about the 2012 Olympics on Twitter. Next up, we take a look at how the official sponsors of the games are performing. Some of them, such as Coca-Cola, have supported the Olympics for decades. Coke first got involved in 1928 when a freighter delivered the United StatesMore

They came, they swam, they tweeted: Phelps vs. Lochte on Twitter

One of our favorite stories from the 2012 London Olympics has been the rivalry between U.S. swimmers Michael Phelps and Ryan Lochte. Phelps has accumulated 19 total Olympics medals in his career (and 15 golds), while Lochte won their first head-to-head 2012 Olympics contest in the 400-meter individual medley last Saturday. Since we’ve heard so much aboutMore

#NBCFail: Should NBC broadcast the Olympics with a tape delay?

The 2012 Summer Olympics kicked off a few days ago. These are the first Olympic games where Twitter will play a significant role in both audience and athlete participation; publications like Mashable are even touting these Olympics as the “first real-time games”. But if you live in the United States, you already know just how “real-time” the LondonMore

The 2012 Summer Olympics Opening Ceremony in tweets

On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version. The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about countryMore

TakeFive with TweetReach – Dan Naylor

Subscribers to the TweetReach Pro service are always innovating when it comes to measuring Twitter campaigns for their brands and clients. And, the good folks at ISM Search & Social are certainly no exception. Welcome Dan Naylor, resident scientist and Services Director at ISM to a new edition of TakeFive with TweetReach. Tutored in behavioralMore

TweetReach holiday on July 4th

 The TweetReach support team will be around to answer all of your questions this week, but please allow us a little extra time to return your calls and emails on Wednesday, July 4th, as we will be out of the office celebrating one of our favorite holidays, Independence Day. On July 4, 2012, we willMore

Tracking tweets at BlogWorld 2012

The BlogWorld and New Media Expo 2012 was held earlier this month in New York and we were happy to have worked with the conference organizers to track the tweets during the event. So what was Twitter buzzing about? During the conference from June 5 through June 7, the official #BWENY‬ hashtag was tweeted overMore