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This Week in Social Analytics #25

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Flipping the Funnel: The Four Levels of Influence Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should payMore

This Week in Social Analytics #24

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Half of all social media campaigns go unnoticed, says new report Jon Russell of The Next Web discusses data from a new Digital LifeMore

TakeFive with TweetReach – Michele Hinojosa

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re thrilled to welcome Michele Hinojosa, a self-confessed analytics geek and Director of Digital Analytics at Red Door Interactive. TweetReach: Welcome Michele! Let’s start with talking about how you got started withMore

This Week in Social Analytics #23

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! How brands can turn the art of social media scientific As she works with sports teams, leagues, athletes and corporate brands, Amy Martin of DigitalMore

New contributor reporting in TweetReach Trackers

We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can helpMore

This Week in Social Analytics #22

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. eMetrics 2011 NYC Take-aways Coming off last week’s eMetrics conference in New YorkMore

This Week in Social Analytics #21

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy! How Top Brands Measure Social Media Success Todd Defren at SHIFT Communications interviewed a few top brands asking for the one metric that they usedMore

This Week in Social Analytics #20

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent ofMore

Will FOX cancel Terra Nova?

By now you’ve probably seen one of our posts about this season’s new fall TV shows. For a few weeks, we’ve been using TweetReach to track tweets about all 25 new shows (we’re down to 22 now), and using the tweets to try to predict which ones will be canceled. And we thought it would beMore