The Week in Social Analytics #98

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 25 Small Business Social Media Trends You Need [from Heidi Cohen]More

A little more about our new Instagram analytics

What does Union Metrics for Instagram do? We wanted to build bigger, better Instagram analytics – something that allows us to take our deep-dive approach to social media analytics to one of our favorite platforms. Our Instagram analytics can show you how any account or hashtag – yours or a competitor’s – is performing atMore

The Week in Social Analytics #97

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. How to control rumours on social media during a disasterMore

Game of Thrones Season 4 on Twitter

The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones. The most retweeted tweet came from the actressMore

The Week in Social Analytics #96

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. How Are Brands Using Twitter For Marketing? | INFOGRAPHIC [fromMore

Happy 5th birthday, TweetReach!

They grow up so fast, don’t they? We can’t believe the TweetReach snapshot report is five years old already! We sold our very first snapshot report five years ago today, on April 3, 2009. Since then, we’ve run 6.5 million snapshot reports analyzing more than 251 million tweets. This is what our early TweetReach Twitter analyticsMore

Using TweetReach historical analytics to build brand voice

A strong and authentic brand voice is more important now than ever in the age of social media; you want to be approachable, human, and responsive on your social accounts while still matching the overall tone and messaging of your brand. Accomplishing all of that can seem incredibly overwhelming, and there are several circumstances whereMore

The Week in Social Analytics #95

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 6 Brands That Will Have You Rethinking Your Social MediaMore