Crisis Communication Quick Tip from the #SocialShakeup

We sent our Content Marketing Specialist Sarah A. Parker to The Social Shake-Up in Atlanta, and in her first session she caught this great tip from Andrea Harrison of Rebel Mouse (paraphrased) for crisis communication strategies: Buy promoted tweets based on the keywords associated with the crisis; that way the first thing people see when they searchMore

The Week in Social Analytics #119

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On content: 5 ways to produce content that drives revenueMore

3 ways DiGiorno reacted well to their Twitter crisis

It happens. Brands tweet first and check the meaning behind a hashtag or topic later; never a good idea. The latest installment came from DiGiorno Pizza when they jumped on a trending hashtag without checking its origin first: Unfortunately, it was a hashtag on which women were sharing their experiences with domestic violence. When many who sawMore

The Week in Social Analytics #118

This is where we usually share the best things we’ve been reading this week, but this week we thought we’d turn things around and ask you what the best things you’ve been reading are. Share your favorite piece or blog in the comments, or tell us about it on Twitter! Happy reading out there.

Union Metrics support hours for Labor Day weekend

The Union Metrics team will be celebrating a long holiday weekend for the next couple days. We’re still available if you have any questions, but please allow us a little extra time to return your calls and emails on the following dates: Saturday, August 30 – Monday, September 1 On these days, our support staff will return all non-urgentMore

The Week in Social Analytics #117

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Best Practices for B2B Social Media [from SHIFT Communications; writtenMore

5 ways universities interact with their students on social media

In the fall of 2012 Yale University started using our Union Metrics for Tumblr analytics to get smarter about how they were using the social blogging platform to share information and relate to their students. Since then, many more colleges and universities have created accounts on various social platforms in order to stay connected withMore

The Week in Social Analytics #116

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 10 Online Marketing Metrics You Need To Be Measuring [fromMore

The best back-to-school campaigns on Twitter, Instagram and Tumblr

The back-to-school crowd these days differs from the Trapper Keepers and Lisa Frank folders of yesteryear in that they’ve grown up not only online, but also on social media. Brands that want to connect with the kids of Generation Z understand this and put themselves in all of the places their target audience spends theirMore