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Social Trends Posts

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore

After more than a month of fierce competition and online voting, the NBA All-Star voting comes to a close today. So, just a few hours before the polls close tonight, we took at look at how voting has been going on social media. Which players are getting the most votes? There have been more than 10 million #NBAVotesMore

We’ve been covering the social conversation around The Golden Globes since 2011, and it has truly been a delight to see it evolve over the past six years. Yesterday saw more than 3.5 million tweets about the Golden Globes, with the biggest spike in tweets coming about an hour before the broadcast ended (9pm CT) according to data fromMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

We thought we’d take a look at what was new with Moments since Twitter introduced it back in October and we took a look at how a day in the life of Twitter Moments went. Have you been keeping up with Moments? Tell us what you think either in the comments or on Twitter, where youMore

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore