Want a boost on Twitter (who doesn’t)? One of our team members has been tinkering from his personal account in his spare time and wanted to share what he learned so far as an idea for an experiment. Although this is based on interactions from a personal profile, the idea is also applicable to brandsMore
Social Trends Posts
We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Tabitha Lipkin, a FoxMore
We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is an interview with Jackie Johnson, host of theMore
We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This post is an interview with Brooke Larson of @BeerYoga onMore
Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore
Seasonality can be tricky for brands: You want to be timely and on-topic, but in a way that still fits with your brand and engages your audience. Some brands can go all-in on every season’s big moments, while others might not be able to tap into the content opportunities each season provides as easily. OthersMore
Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore
A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore
Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore
A recent piece in Adweek talked about how Twitter is a marathon for brands; it requires a long-term strategy with consistent focus. The opening of the piece distills its main point in brand examples: “In fairness, many brands haven’t cracked the Twitter code yet, but much of the reason lies in their off-the-cuff strategies forMore