To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

It’s Selection Sunday and that means one thing for basketball fans everywhere – the start of March Madness. The 2016 NCAA tournament begins this week. 68 men’s teams and 64 women’s teams will be selected to participate in the tournament, and the ultimate winners will be crowned in early April. So, what does Twitter thinkMore

Every year we bring you our recommendations for panels and more you might want to attend while you’re in town for all the rest of the SXSW madness. Without further ado, here are our picks for 2016 that center around social media marketing and more.  Friday, March 11, 2016 3:30pm-4:30pm | Deep Web and Dark Social:More

Earlier this week, John Oliver did a segment in his show Last Week Tonight about Donald Trump. In this segment, he lambasted Trump for more than 20 minutes and ended the segment by calling him Donald Drumpf (to see exactly why, watch the clip below). Over the past few days, Twitter has picked up thisMore

Even if you didn’t catch the Academy Awards live last night, you’ve probably seen some of the conversation around host Chris Rock, especially if you’ve logged on to any of your social media accounts. Twitter is, of course, where most people go to share their thoughts live, so we took a look at the conversation onMore

It’s been a big week for our favorite social media! Two of our favorite sites have rolled out two widely anticipated features. Missed the news? Here’s what’s new. We’ve finally gotten reactions on Facebook. Now you can do more than like a post – you can love, laugh, cry, even be angry. Think of the possibilities.More

For those of us who spend a lot of time immersed in social media, it’s hard to remember the time before the hashtag. Its invention as we currently know and use it is credited to Chris Messina, via this 2007 tweet: how do you feel about using # (pound) for groups. As in #barcamp [msg]?More

From time to time, we open up the Union Metrics blog to a guest blogger with something interesting to say about social media. Today, that guest blogger is Jerry Chen, Union Metrics lead engineer and the first full-time employee we ever hired. Jerry’s recently undertaken a bold experiment – he joined every single one of our UnionMore

As with any social trend, video can be a great boon to your content marketing strategy with the right planning and resources. With more marketers making room in their budgets to experiment with video, we thought we’d check in on how to best implement it across your multi-channel social media strategy, including where you mightMore

It’s here! The rumored and hotly contested update to Twitter’s timeline has arrived. So, what does it really mean for your Twitter timeline? How algorithmic is it actually? How out of order will these tweets be? And most of all, was it worth all the #RIPTwitter fuss last weekend? Let’s dig in. Getting set upMore