As with any social trend, video can be a great boon to your content marketing strategy with the right planning and resources. With more marketers making room in their budgets to experiment with video, we thought we’d check in on how to best implement it across your multi-channel social media strategy, including where you mightMore

It’s here! The rumored and hotly contested update to Twitter’s timeline has arrived. So, what does it really mean for your Twitter timeline? How algorithmic is it actually? How out of order will these tweets be? And most of all, was it worth all the #RIPTwitter fuss last weekend? Let’s dig in. Getting set upMore

For the past few weeks we’ve been keeping an eye on the big TV conversations on Twitter using Union Metrics Echo and writing about them for a weekly feature on Found Remote, the social TV hub of The Drum. As the column itself puts it: “The TV industry has historically championed good TV ratings andMore

So what did Twitter really think about the slate of Super Bowl 50 commercials yesterday? Here’s a quick recap of what ads Twitter liked and which ones it didn’t. (You can read our earlier coverage here.) The top five most tweeted-about brands were: Doritos: 324k tweets Budweiser: 285k tweets Mountain Dew: 251k tweets T-Mobile: 239k tweets Pokemon: 92kMore

Just one more day until the big game! You’ve probably read our other Super Bowl 50 posts (there’s one about the NFL teams here and another previewing Super Bowl commercials here). With one day to go, how does Twitter feel? Twitter’s pretty excited about the game, as you can imagine. There have been thousands of tweets about the commercialsMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

Influencer marketing remains one of the best ways to tap into a new portion of your target audience who’s primed to be interested in your product, when done right. Part of doing it right is identifying the right influencer to work with, making sure they’re a good fit in terms of both brand voice andMore

Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore

After more than a month of fierce competition and online voting, the NBA All-Star voting comes to a close today. So, just a few hours before the polls close tonight, we took at look at how voting has been going on social media. Which players are getting the most votes? There have been more than 10 million #NBAVotesMore