Social Trends Posts

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

In an idea world you could just pull up a screen and it would show you a perfect single sentiment your audience was feeling- thrilled, happy, neutral, angry- and exactly what you needed to do in order to encourage or fix it. Unfortunately, technology is not quite there yet— but we do have a pretty goodMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

Five years ago Buzzfeed tackled the seemingly impossible task of telling the oral history Weird Twitter. What is Weird Twitter? “This is where the language of Twitter gets created, where its funniest jokes come from, and where its worst tendencies are isolated, rebroadcast, and sometimes destroyed. It’s a meritocratic place where genders, ages, backgrounds, and jobsMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore

Instagram Stories are a pretty well integrated part of the Instagram experience by now, but there are a lot of features to tap into and some are more well known than others. With that in mind, we wrote up a quick guide to all of the existing features plus what we know is currently beingMore

While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore

We get it; it’s frustrating. You’re just getting the hang of things for your brand on a particular social platform and BOOM, they go and change the algorithm. And maybe you only kind of understand what that means. But algorithms don’t have to be intimidating! They’re just a way for information to be organized, weightedMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore