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Social Trends Posts

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

We thought we’d take a look at what was new with Moments since Twitter introduced it back in October and we took a look at how a day in the life of Twitter Moments went. Have you been keeping up with Moments? Tell us what you think either in the comments or on Twitter, where youMore

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore

By now, you’ve probably heard us talking about Union Metrics Echo – our brand new tool to help you explore and analyze anything from Twitter’s archive, instantly. We wanted to show you what, exactly, you can do with it. So here’s one of the lessons we learned using Union Metrics Echo to dig into Twitter data. Want a demo ofMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  We’ve read dozens of articles citing how many millions of views social video garners every day. We know that teenagers now watch more online video than broadcast TV every week. Adults watch many times more online video now than they didMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  After almost ten years, Twitter has become the pulse of the planet. Users post more than 6,500 new Tweets every second, sharing information about everything, from the mundane to the world-changing. While some might be worried about Twitter’s growth slowingMore

Last week Instagram turned five years old, so we’re taking a look back at some of its more notable moments and how it’s evolved since 2010. We’ll also discuss how the platform has grown into one of the largest and most important social networks, how brands have found their place there, and what might be nextMore

A day in the life of Twitter Moments

By now, you’ve probably had some time to check out Twitter’s newly launched Moments. It’s an incredibly cool new Twitter feature that gives users a look at the best of what’s happening on Twitter at any given, um, moment (sorry about that). So of course we wondered what happens to a tweet featured in aMore

5 ways to get the most out of your Periscope

Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we’ve learned so far from Periscoping pioneers about how to get the most out of your broadcasts. 1. Let your network know you’ll beMore