Social Trends Posts

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Which social networks do the people who work for a social media analytics company like to visit in their spare time and why? If that’s a question that you’ve ever pondered, we’re here with some answers for you. Got a question, comment or concern? Find us on Twitter @UnionMetrics. We asked: What’s your favorite social mediaMore

The 89th annual Academy Awards are coming up this Sunday, so we thought we’d take a look at the conversation on Twitter— but this time looking at advertisers rather than nominated films, actors or actresses. Much like the Super Bowl, advertising during the Oscars is not for the faint of heart or wallet, with spotsMore

Galentine’s Day emerged from the fictional mind of Leslie Knope on Parks and Recreation as a way for women to celebrate their friendships with one another before Valentine’s Day, and it quickly caught on in popular culture, spreading even beyond fans of the show. Proof? Brands are tapping into the holiday to encourage women toMore

Social media does not sit still. There is always a new platform popping up that Kids Today are using and new features being tested all the time on more established platforms. It can be hard to keep up, even when that’s your job. So how do you which trends are worth experimenting with and incorporatingMore

We’ve been checking in on the conversation around the Big Game ads for the last few weeks, seeing what it was as teasers were released and how it changed as we got closer to kickoff. This year saw a lot of brands deciding to tackle political and social issues in their ads and this approachMore

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

We rate dogs on Instagram

The best Twitter account is no doubt WeRateDogs with its character-building grit and never-ending flow of good dogs. As with any good multi-channel strategy, we decided to take this approach to Instagram and we asked the fine employees of Union Metrics to join in on rating their favorite dogs on Instagram. Got beef with our choices?More

The 2017 College Football Playoff National Championship is tonight. Clemson and Alabama face off for the second year in a row. Who does Twitter support in the game? As of right now (about an hour before kickoff), Clemson is leading in Twitter votes. That includes the voting tweets from ESPN below, as well as general mentionsMore