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Social Trends Posts

5 ways to get the most out of your Periscope

Live-streaming video apps are still the new kid on the block and most of us don’t have the best practices down yet (mostly because they’re still being established) so here’s what we’ve learned so far from Periscoping pioneers about how to get the most out of your broadcasts. 1. Let your network know you’ll beMore

The Scream Queens and The Muppets premieres on Twitter

Did you see our full fall TV preview last week? Some of the new shows have aired their premieres, so we wanted to check in with two of the early favorites, Scream Queens and The Muppets, both of which premiered last night, September 22. FOX launched a huge promotional campaign earlier this year. And that hasMore

Previewing the new 2015 fall TV shows on Twitter

It’s September and that means it’s time for new fall TV! Over the next few weeks, the big networks will roll out their new TV series. Not all of these series will survive the year; some will be cancelled within a few weeks. One of our favorite exercises each fall at Union Metrics is toMore

Ranking the GOP candidates on Twitter

A month ago, we wrote a little about the first round of GOP debates. Today, as we prepare for the next debate, let’s take a look at how the remaining Republican candidates are doing on Twitter. Here’s a list of the candidates in the debate tonight, ordered by how many tweets* have been posted about them inMore

Twitter loves the Late Show with Stephen Colbert

Stephen Colbert kicked off a new era at the the Late Show last night, with the premiere of his first show as host. Twitter was excited to have Colbert back. Yesterday, there were more than 113,000 tweets about Stephen Colbert and the Late Show. During the episode itself, fans posted nearly 50,000 tweets. Here, you can seeMore

How do people talk about entertainment across social channels?

Everyone has their favorite social network just like they have favorite shows and celebrities, so we thought it would be interesting to look at how the conversation around those favorites has evolved across different networks. Even if you’re not in entertainment marketing, this post should give you a deeper look at the language and culture ofMore

Our favorite social media stats and facts

Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite social media stats for our four favorite social networks: Twitter, Tumblr, Instagram and Facebook. Many of these come from Union Metrics research,More