Social Trends Posts

We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

Whether your job title includes marketing, communications or PR, you work in an increasingly digital world. And that means your earned media and PR activities have an impact far beyond the publications you’re mentioned in, especially on social media. Social media provides a channel for your earned media to spread and generate a whole newMore

Influencer marketing has been a sort of wild west of marketing for a while now as brands and influencers experiment with new and different approaches— and government regulators like the FTC decide what is and isn’t explicit enough advertising. Brands can take several approaches to working with influencers, from paying a lot to work withMore

We’ve already talked about Digital PR and how it’s everything most communications professionals are responsible for in their jobs, but how exactly does social fit into the Digital PR landscape? We break it down. Got questions or something we missed? Find us on Twitter @UnionMetrics. What’s Digital PR? If you haven’t been part of ourMore

You may have noticed we’re talking a lot about Digital PR lately and we wanted to dig a little more into the concept and what it can do for your brand. Got questions or something we missed? Find us on Twitter @UnionMetrics. What Digital PR is It’s no secret that all aspects of communications haveMore

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

Every year Edelman is kind enough to keep tabs on the state of trust around various industries, and it’s no secret that for most industries trust has been on a sad and steady decline. Social media platforms are part of this erosion of trust, as Adweek reports: “The study reflected a widespread decline in trustMore

Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore