Social Trends Posts

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore

Platforms are always releasing new features and it can be hard to keep up, even if you’re a social media super-user. With that in mind we took a look at what we thought were the most interesting new social features launched so far in 2017. Got a question or something we missed? Find us on TwitterMore

Today’s a big day for a company that’s pretty important to us at Union Metrics. Twitter turns 11 today! We’ve been with Twitter since the very early days and still use it constantly to keep up with what’s going on in the world, share our thoughts with friends, and find all the best Steph Curry clips. (BTW, ifMore

We asked our ATX team for some of their highlights from their SXSWi 2017 and here were their takeaways. Were you in town? Tell us about your takeaways on Twitter @UnionMetrics. On women in tech Our Sales Rep Frankie was really impressed with The Female Quotient’s Girls’ Lounge. Their mission is to create equality in theMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore