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Social Trends Posts

The 2016 Summer Olympics are happening in Rio August 5-21st and we’re throwing back to the 2012 London Summer Games and how the Olympic sponsors measured up on Twitter with this infographic. What are you looking forward to during this year’s games? Tell us about it on Twitter @UnionMetrics. Featured image via Unsplash. 

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

You’ve got to be where your audience is in order to reach them, and for colleges and universities that means plenty of experimenting with different approaches on social media in order to attract and retain students, up through alumni status. So which higher education institutes are doing this well? We took a look around to see whoMore

Our Social Media Manager recently guest hosted #AtomicChat, discussing Facebook Live for brands. Here are some tips and takeaways from that chat. Find #AtomicChat on Twitter Monday nights at 8pm CT, and find our Social Media Manager on Twitter @SparkerWorks. We know that video is having A Moment in content marketing, and now live-streaming video isMore

Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our favorite basketball and hockey teams on Twitter and why we love them, in noMore

Our Marketing team is recently returned from Social Media Marketing World 2016 in San Diego and they brought some great insights back with them which we broke into some categories here. Did you make it to SMMW? Share your insights with us on Twitter, @UnionMetrics. On standout speaker ideas Our Marketing Manager, Lisa Messelt: IMore

Vines are short, looped videos. They’re up to six seconds long, making them the perfect snackable length for social media. With something like 100 million people watching Vine videos every month, and more than 1.5 billion video loops every day, Vines have become tremendously popular. But no one does Vine better than sports brands and fans.More

Piper Jaffray recently completed their semi-annual “Taking Stock With Teens” survey. In this most recent survey, they asked teens to rate their most important social network. Snapchat lead the results, earning 28% of votes. Instagram was close behind with 27%. Twitter and Facebook were next, with others like Tumblr and Pinterest listed at the bottom. So, as a brand or business onMore

GIFs are great—  and certainly not going anywhere anytime soon if all the new GIF libraries and GIF keyboards showing up on different social sites are any indication. But the Tumblr-uninitiated sometimes think the platform runs solely on GIFs, which is not the case. Here’s our advice for moving beyond the GIF on Tumblr. MixMore

Have you read this new emoji interpretation study just released from researchers at the University of Minnesota? Lots of people have been talking about it this week. It got us to thinking about how brands can, do and should use emoji on social media. As the emoji research paper discusses, emoji have increased in popularity over theMore