Social Trends Posts

#NBCFail: Should NBC broadcast the Olympics with a tape delay?

The 2012 Summer Olympics kicked off a few days ago. These are the first Olympic games where Twitter will play a significant role in both audience and athlete participation; publications like Mashable are even touting these Olympics as the “first real-time games”. But if you live in the United States, you already know just how “real-time” the LondonMore

The 2012 Summer Olympics Opening Ceremony in tweets

On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version. The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about countryMore

Broadcast TV is realizing that customers come first

This is a guest post by TweetReach Pro customer and all-around smart guy Evan Hamilton, Community Manager at UserVoice.  Earlier this month I had the pleasure of attending the Lithium Network Conference. I heard a lot of great talks by leaders in community. But the most interesting speech was by Chris Blandy, SVP of DigitalMore

Twitter and the election: Revisiting predictions

When the 2012 United States Republican presidential primaries and caucuses began back in January, we took a look at whether Twitter activity could be used as a predictor of the elections. We started tracking all tweets that mentioned any of a candidate’s Twitter accounts (personal and campaign) and based on the Twitter activity coming outMore

Golden Globes tweets reach 94 million Twitter users

The results are in – the Golden Globes were held last night and the Twitter traffic was off the charts! TweetReach, in partnership with mhCarter Consulting and the Hollywood Foreign Press Association, tracked and analyzed all of the tweets during the broadcast of the 69th annual awards show. We watched for all mentions of GoldenMore

TweetReach is going to the Golden Globes

We’re very excited to announce that we’re partnering with mhCarter Consulting and the Hollywood Foreign Press Association to track tweets about the 69th Annual Golden Globe Awards on Sunday, January 15, 2012. Jenn will be tweeting live from the event in Los Angeles on Sunday, and we’ll post the final Twitter analysis here on our blog next week.More

Can Twitter activity predict the winner of the presidential primaries?

We often use TweetReach to track the success rates of TV shows and other major media events. We thought it would be interesting to analyze the tweets during last night’s Iowa Caucuses for the Republican nomination for President. As you know by now, former Massachusetts Governor Mitt Romney beat Rick Santorum by just a fewMore