Social Trends Posts

Golden Globes tweets reach 94 million Twitter users

The results are in – the Golden Globes were held last night and the Twitter traffic was off the charts! TweetReach, in partnership with mhCarter Consulting and the Hollywood Foreign Press Association, tracked and analyzed all of the tweets during the broadcast of the 69th annual awards show. We watched for all mentions of GoldenMore

TweetReach is going to the Golden Globes

We’re very excited to announce that we’re partnering with mhCarter Consulting and the Hollywood Foreign Press Association to track tweets about the 69th Annual Golden Globe Awards on Sunday, January 15, 2012. Jenn will be tweeting live from the event in Los Angeles on Sunday, and we’ll post the final Twitter analysis here on our blog next week.More

Can Twitter activity predict the winner of the presidential primaries?

We often use TweetReach to track the success rates of TV shows and other major media events. We thought it would be interesting to analyze the tweets during last night’s Iowa Caucuses for the Republican nomination for President. As you know by now, former Massachusetts Governor Mitt Romney beat Rick Santorum by just a fewMore

Will FOX cancel Terra Nova?

By now you’ve probably seen one of our posts about this season’s new fall TV shows. For a few weeks, we’ve been using TweetReach to track tweets about all 25 new shows (we’re down to 22 now), and using the tweets to try to predict which ones will be canceled. And we thought it would beMore

Analysis of tweets during Apple’s “Let’s Talk iPhone” announcement

Today, Apple held a 90-minute event announcing their new iPhone and operating system upgrades. We tracked 319K tweets about the iPhone event, generating a reach of 40.3 million and 522 million impressions, from more than 175K different Twitter accounts. Here’s a quick graph of tweet traffic during the iPhone event (graph times are in CDT). The first big spikeMore

New fall TV shows – which ones won’t last?

At TweetReach, we’ve tracked a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to regular weekly episodes of many of your favorite shows. That’s because we (and our customers) know that Twitter can tell us a lot about what an audience thinks about a show, from howMore