Social Trends Posts

The AP sells sponsored tweets to Samsung during CES

And we took a look at one of them. This week, the Associated Press decided to sell sponsored tweets during the annual CES tech trade show on its @AP Twitter account. A lot of blogs and news outlets discussed the ads, but actual engagement with the sponsored tweets was quite low. Here’s one of the tweetsMore

Marketing the end of the world

The world may be ending tomorrow, but that doesn’t mean you can’t get a good deal out of it. On Friday December 21st, the Mayan Long Count Calendar completes a cycle (a b’ak’tun, if you want to get technical about it) which doomsday-ers decided means the end of the world, and naturally everyone is talkingMore

How a monkey in a coat became an overnight social media sensation

Excerpted from the Union Metrics Tumblr: Let’s take a look at the little guy better known as the IKEA monkey, and see how posts about him spread across the social web. Here he is, in what might be the original photo posted by dzd_lisa on Instagram: Isn’t he cute? That original Instagram photo was firstMore

Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English. Created on November 23rd, @YourinAmerica counted just under 15k followers only fiveMore

Olympic sponsors on Twitter – the final tally

We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up? After leading the race for mentions on Twitter sinceMore

2012 London Olympics in tweets

For the past two weeks, we’ve been tracking – and analyzing – tweets about the 2012 Olympics. We’ve talked about sponsors and athletes and exciting match-ups. And now, here are a few final Twitter stats from the London Olympics. From July 27, 2012 through August 12, 2012 – opening ceremony through closing ceremony – weMore

Olympic sponsors on Twitter – week 2 leaderboard

Welcome to another installment in our coverage of the 2012 London Olympics on Twitter. Last week, we posted the Sponsor Leaderboard, looking at how the official sponsors of the games had performed on Twitter after week 1 of the games. We started tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames when theMore

Ambush marketing at the Olympics – what does Twitter say?

Continuing on our Olympics theme, last week we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the International Olympic Committee has been adamant in cracking down on ambush marketing atMore