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Social Trends Posts

Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The reportMore

Chrysler Imported from Detroit ad wins Super Bowl XLV

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. One of the most-buzzed about Super Bowl ads was the Groupon Tibet ad. Many peopleMore

So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. But one of the reasons big brands are willing to spend that kind of cashMore

Using Twitter to predict Oscar winners, week 2

Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis. First, here are updated results for this week’s tweet numbers. In this post, we’re going to focus on the Best Picture Race. We’ll come back to Best Actor and Best ActressMore

Using tweets to predict Oscar winners, week 1

The nominees for the 83rd Academy Awards were announced earlier this week. The winners will be chosen on February 27. In the meantime, we thought it would be interesting to use TweetReach data to predict who might win. There are a number of data points we could use to predict the winners. For this initialMore

How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday,¬†January¬†16, 2011, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version of our 2011 Golden Globes infographic.

Did Twitter predict Black Friday and Cyber Monday sales results?

There’s been lots of talk lately about whether tweets can predict social and market trends. Recent data have demonstrated links between what’s posted on Twitter and the stock market, flu rates, even election results. So, what can Twitter tell us about shopping and holiday spending? Early reports about this year’s Black Friday and Cyber MondayMore

Should #SFRiot have been “real” news?

If you don’t live in San Francisco you probably wouldn’t know that things got pretty out of control in parts of the city after the Giants won the World Series. I was at 22nd and Mission standing beside a smoldering mattress when the riot police showed up, so I got to see some of thisMore

Measuring the real-time impact of news on Twitter

A Shooting on Campus On Friday, September 28, 2010, a 19-year-old college sophomore took an AK-47 to the University of Texas at Austin campus, fired numerous shots, and then killed himself in the Perry-Castaneda Library. Fortunately no one else was injured in this incident, but it was a scary and sad day for thousands ofMore