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Social Trends Posts

The season finale of Game of Thrones in tweets

Here at TweetReach, we’re big fans of the Games of Thrones franchise – the books and the HBO television show. So thought it would be fun to take a look at tweets about last night’s season finale. Here’s a word cloud made from tweets about the show, courtesy of Wordle (click on the picture forMore

The final episode of The Oprah Show in tweets, both sad and sarcastic

Yesterday, we tracked 253,321 tweets from 160,458 Twitterers about Oprah Winfrey’s final episode of The Oprah Show. The tweets have been pouring in all week. We, along with Resource Interactive, have monitored more than 600,000 tweets about Oprah and her show this week alone. Dozens of celebrities tweeted their congratulations and opinions on Oprah’s lastMore

Tweeting goodbye to Michael Scott on The Office

Yesterday marked Steve Carell’s last episode portraying Michael Scott on The Office. Preliminary Nielsen ratings show last night’s episode of The Office earned a 4.1 rating and garnered more than 8 million viewers, making it one of the most-watched episodes of the season. We tracked nearly 40,000 tweets about The Office and Michael Scott yesterday.More

Already missing Steve Carell: Tracking tweets about The Office

With Steve Carell’s final episode of The Office coming up later this week, we’ve been tracking tweets about the show to see what people are saying about Carell’s departure and the show’s future. (In case you haven’t noticed, we really love what Twitter can tell us about how people watch television and what they thinkMore

A recap of SXSWi 2011 in tweets

The TweetReach team attended the South by Southwest Interactive conference in Austin, Texas this week. SXSWi is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers and basically anyone interested in the digital space. This year’s SXSWi conference attracted 19,364More

Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view the full size version of this infographic. Twitter got pretty excited when: Melissa Leo droppedMore

So, did Twitter correctly predict this year’s Oscar winners?

Last week, we used a chunk of tweets about the Academy Awards to attempt to predict who would win the Oscars. Our main assumption was that the actors and film that generated the largest reach would be the ones to win. Based on that assumption, our Oscar winner predictions were: Best Supporting Actress: Hailee SteinfeldMore

Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The reportMore