Social Trends Posts

You may have noticed we’re talking a lot about Digital PR lately and we wanted to dig a little more into the concept and what it can do for your brand. Got questions or something we missed? Find us on Twitter @UnionMetrics. What Digital PR is It’s no secret that all aspects of communications haveMore

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

Every year Edelman is kind enough to keep tabs on the state of trust around various industries, and it’s no secret that for most industries trust has been on a sad and steady decline. Social media platforms are part of this erosion of trust, as Adweek reports: “The study reflected a widespread decline in trustMore

Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore

Some brands have built themselves and their community on Instagram and almost nowhere else. So how have they done it? And how can your brand learn from what they’ve done? Here are our best takeaways from how Instagram niche retail markets itself. Got questions or something we missed? Find us on Twitter @UnionMetrics. Outdoor VoicesMore

Since the dawn of digital, marketers have been able to prove ROI in nearly every channel except for one: PR. Join us to see how- fueled by Digital PR tech- it’s finally possible to measure, manage and expand PR’s impact on the entire marketing mix. What is Digital PR? Digital PR leverages trust across theMore

Just in case Instagram Stories- including Live Stories- wasn’t enough for you and your brand, Instagram recently launched IGTV. Whether you’ve been glued to your smartphone screen trying to catch up on all the latest IGTV posts from your favorite Instagram influencers and fellow brands, or you haven’t even had time to figure out what exactlyMore

Whether you’re a brand looking for influencers to work with or an influencer looking to work with brands, we cover everything you need to know about the matchmaking process between the two. Got questions or something we missed? Find us on Twitter @UnionMetrics. If you’re a brand Why are you working with an influencer, orMore

Influencers are so hot right now. Whether they’re the big-time celebrities, the YouTube and Instagram influencers who have become celebrities in their own right, or the micro-influencers focused on their own little niches, you can’t scroll a social media timeline without seeing a partnership post. So if you’re a brand, how do you not onlyMore

No matter how long you’ve been on Instagram or which industry you’re in, you can pick up some ideas from the examples in this post to freshen up your approach. Let’s dive in! Got questions or something we missed? Find us on Twitter @UnionMetrics. Macro shots Lots of different industries go for macro shots toMore