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Social Trends Posts

Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore

Seasonality can be tricky for brands: You want to be timely and on-topic, but in a way that still fits with your brand and engages your audience. Some brands can go all-in on every season’s big moments, while others might not be able to tap into the content opportunities each season provides as easily. OthersMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore