Social Trends Posts

If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

Social media savvy can enhance a pitch— and it can even outright save one. One way to do this? Make social part of your PR pitch, as highlighted in a recent TrendKite blog post: “If you see from their social profile(s) that someone is passionate about a niche industry you’re pitching, you have a greatMore

The past few years we’ve done a round-up of our favorite Black Friday campaigns to tie into our ongoing Campaigns We Love series, but this year we thought it might be more interesting to look at the conversation around Black Friday over the past few years compared to the growth of #GivingTuesday (the Tuesday after Thanksgiving when socialMore

First, a huge thank you to everyone who made it to our webinar on how to Plan a killer 2019 Instagram strategy! If you missed it, you can catch the replay at that link. We had so many great questions come up during the webinar that we didn’t have time to get them all— and as weMore

Yesterday the 2018 midterm elections took place across the United States of America— and naturally a lot of people had a lot to say about it on Twitter. We tapped into Echo to track the conversation throughout the day, and thought we’d round up our tweets here and follow up with what the conversation looksMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

As we head into the final months of 2018, it’s time to start planning for 2019— and that includes events! Here are the conferences we’re looking forward to next year. Got any on your calendar yet? How about one we missed? Tell us about it on Twitter @UnionMetrics. Ragan’s Social Media Conference for PR, Marketing andMore

On Tuesday the TrendKite team wrapped up the #PRSAICON 2018 conference in Austin, Texas. We thought we’d share some of our favorite highlights. Got questions or something we missed? Tell us about it on Twitter! Big ideas Several themes came up over and over again, one of which was having purpose in your work, particularlyMore

We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore