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Social Trends Posts

Video- especially live video- is all the rage on Facebook right now, so why are we talking about 360 degree photos? Well one size never fits all in marketing, so it’s up to you to do the work and test to see what your specific audience wants from your brand in what format. It couldMore

Since its launch on July 6, Pokémon GO has been a viral hit. People everywhere are playing and talking about it. Since its launch, there have been 10.5 million tweets about the game, with 2.3 million on Sunday, July 10 alone. In fact, fans are currently posting more than 200,000 tweets an hour about it. Here’sMore

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new. Tumblr joined the livestreaming social media world this week with their newMore

In another month, the US Democratic and Republican parties will meet at their conventions to officially select a candidate for President of the United States. However, as the final primary is held this week in Washington, D.C., each party already has its presumptive nominee – Hillary Clinton and Donald Trump. So, how are these candidates performingMore

The 2016 Summer Olympics are happening in Rio August 5-21st and we’re throwing back to the 2012 London Summer Games and how the Olympic sponsors measured up on Twitter with this infographic. What are you looking forward to during this year’s games? Tell us about it on Twitter @UnionMetrics. Featured image via Unsplash. 

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

You’ve got to be where your audience is in order to reach them, and for colleges and universities that means plenty of experimenting with different approaches on social media in order to attract and retain students, up through alumni status. So which higher education institutes are doing this well? We took a look around to see whoMore

Our Social Media Manager recently guest hosted #AtomicChat, discussing Facebook Live for brands. Here are some tips and takeaways from that chat. Find #AtomicChat on Twitter Monday nights at 8pm CT, and find our Social Media Manager on Twitter @SparkerWorks. We know that video is having A Moment in content marketing, and now live-streaming video isMore

Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our favorite basketball and hockey teams on Twitter and why we love them, in noMore

Our Marketing team is recently returned from Social Media Marketing World 2016 in San Diego and they brought some great insights back with them which we broke into some categories here. Did you make it to SMMW? Share your insights with us on Twitter, @UnionMetrics. On standout speaker ideas Our Marketing Manager, Lisa Messelt: IMore