Social Media Tips Posts

A Twitter thread is a series of related tweets, often all on the same subject and usually written at the same time. While these aren’t new to Twitter, it was only in December that Twitter created an official capacity for creating threads. Here’s an example that Twitter linked to in their own blog post about them:More

We promised you updates on noteworthy algorithm changes as they rolled out, and here we are. Just before the holidays, Facebook released some updates to the ever-changing News Feed that are relevant to marketers. Got questions or something we missed? Find us on Twitter @UnionMetrics. Everything we already knew about the algorithm If you’re notMore

Last month Instagram announced updates to Stories in the form of automatic archiving and Highlights that could be posted permanently (with the ability to edit selections) to a user’s profile. Since then, how have brands been embracing the new Highlights feature? We took a look at a few different brands, plus more ideas for usingMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from W. Andrew Powell, Editor-In-Chief at The GATE. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics. 1.More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s SuperzoomMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Laurie Street, Communications & Digital Content Manager from The Motley Fool. Have a question or an insight you’d like to share? FindMore

It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More

Brand voice isn’t new territory for this blog, but it’s usually discussed as part of a larger strategy rather than focused on individually. Today we’re doing just that and asking a specific question: Should your brand voice change for the holidays? If so, how much? Should you change it just around a specific holiday campaign, orMore

The exact audience for your brand on each social platform is always a little bit different; some will follow you on Twitter for a slightly different reason than they choose to follow you on Instagram, and they’re probably looking for slightly different things from you in each place. It’s important to keep that in mindMore