Social Media Tips Posts

There you are, just minding your own business as a brand when a crisis strikes. Sometimes in hindsight it’s something your brand should have seen coming and prepared for. Other times it’s out of the blue and not something you could plan for, exactly, like Crockpot’s recent issues around the death of a popular characterMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. With that in mind, here’s an Instagram quick tip on how the “Rewind” modeMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

An “Instagram aesthetic” is important to many Instagram users, from those with personal design taste to influencers and big brands who want to be easily identifiable to their fans and followers. So if you don’t have an established, purposeful aesthetic- the same thing as visual content marketing, largely- how do you create one? We’re gladMore

Social media is supposed to be a place for humans to connect with other humans from all over the world, based on shared interests. They might also opt into following certain brands they love that are part of those interests. But they still want to interact with those brands on a human level, using humanMore

The Facebook algorithm is what most marketers have a lot of anxiety around these days. Knowing as much as possible about how the algorithm works gives marketers an edge, but it can also be hard to keep the changes straight. With that in mind we’ve written posts to keep you up-to-date- both specifically about howMore

We’ve been doing our best to keep you up-to-date with the latest algorithm changes across platforms- Facebook, Instagram and Twitter- but we haven’t discussed the intersection of algorithms and influencer marketing much. As influencer marketing shows no signs of slowing down, we might as well dive in. Got questions or something we missed? Find usMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What is TypeMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Courtney Cassel, Digital Marketing Director at Honeypot Marketing. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore