Social Media Tips Posts

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from W. Andrew Powell, Editor-In-Chief at The GATE. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics. 1.More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s SuperzoomMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Laurie Street, Communications & Digital Content Manager from The Motley Fool. Have a question or an insight you’d like to share? FindMore

It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More

Brand voice isn’t new territory for this blog, but it’s usually discussed as part of a larger strategy rather than focused on individually. Today we’re doing just that and asking a specific question: Should your brand voice change for the holidays? If so, how much? Should you change it just around a specific holiday campaign, orMore

The exact audience for your brand on each social platform is always a little bit different; some will follow you on Twitter for a slightly different reason than they choose to follow you on Instagram, and they’re probably looking for slightly different things from you in each place. It’s important to keep that in mindMore

Recently we revisited the practice of including an image or video in your tweets; Twitter has changed a lot over the years, after all, so it only makes sense to periodically look at the data around best practices and see if they still hold true. In this case, yes; tweets with images, GIFs, or videos inMore

While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources. With that in mind, we’ve rounded up all the algorithm posts we wrote this yearMore