Social Media Tips Posts

A lot has changed on Twitter over the years when it comes to promotional best practices, but some things have stayed the same (spoiler alert: don’t be spammy). What do you need to know in order to promote yourself or your brand on Twitter? We’re glad you asked. Got more questions or something we missed?More

There has been less talk about the Twitter algorithm than the Facebook or Instagram algorithms lately, but it’s still smart to keep up with the latest that’s understood about how it works and what that might mean for your brand’s strategy. Got a question or something we missed? Find us on Twitter @UnionMetrics. What weMore

Instagram Stories are gaining in popularity; they now have 300 million daily users, which is more than Snapchat. We recently went over how brands can create better Instagram Stories and analyze them in a webinar and we wanted to break some of those examples down further here. Got questions or something we missed? Find us on TwitterMore

People are talking about your brand, sure, but what are they really saying? Sentiment analysis is trying to solve this problem. And while it’s far from perfect- sarcasm is still hard for some people to detect online too- it’s the best way there currently is to keep tabs on the feelings around your brand over time.More

Do you run a Twitter chat, or are you looking to launch one for your brand? We’ve written an in-depth guide on how you can run your chat, what to measure around it and more. It covers every budget level and lays out all the questions you need to ask to have the best possibleMore

We get it; it’s frustrating. You’re just getting the hang of things for your brand on a particular social platform and BOOM, they go and change the algorithm. And maybe you only kind of understand what that means. But algorithms don’t have to be intimidating! They’re just a way for information to be organized, weightedMore

There you are, just minding your own business as a brand when a crisis strikes. Sometimes in hindsight it’s something your brand should have seen coming and prepared for. Other times it’s out of the blue and not something you could plan for, exactly, like Crockpot’s recent issues around the death of a popular characterMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. With that in mind, here’s an Instagram quick tip on how the “Rewind” modeMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

An “Instagram aesthetic” is important to many Instagram users, from those with personal design taste to influencers and big brands who want to be easily identifiable to their fans and followers. So if you don’t have an established, purposeful aesthetic- the same thing as visual content marketing, largely- how do you create one? We’re gladMore