Social Media Tips Posts

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

If your brand wants to get more out of Instagram Stories but you don’t have the resources to develop elaborate, comprehensive Story content each day (they expire in 24 hours, after all, unless you add them to Stories Highlights on your profile!) you can consider Story takeovers. That’s when someone else- an employee, an influencer,More

It’s quick, it’s free and it gives you some simple, actionable suggestions for your Twitter account: It’s our Twitter Assistant. If you haven’t tried it yet, you can run one here. In this post we’ll break down how it works and what you can expect to get out of it. Got questions or something weMore

In an idea world you could just pull up a screen and it would show you a perfect single sentiment your audience was feeling- thrilled, happy, neutral, angry- and exactly what you needed to do in order to encourage or fix it. Unfortunately, technology is not quite there yet— but we do have a pretty goodMore

Hashtag Tracking as we once knew it on Instagram is dead. So what now? How does your brand track a campaign or run a contest? Fortunately there’s a better way that’s just as easy to execute: Using tagging and mentions on Instagram.  We’ll break it all down. Got questions or something we missed? Find usMore

With 300 million daily active users, Instagram Stories have become a major part of the platform. Maybe your brand has dabbled in posting a few Stories, or maybe you’ve been too intimidated to try or didn’t know where to start. We’re here to help! We’ve got advice on how to create good graphics for yourMore

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to leverage your owned media in your paid strategy.  Are you leveraging your owned media in your paid advertising strategy? In marketing, owned and paid media are typically separate channels, but there’s a lot you could learn from your owned media that can inform yourMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

To round out our series on video marketing vs. algorithms (you can read about Twitter here and Facebook here) we’re covering Instagram. Got a question or something we missed? Find us on Twitter @UnionMetrics. What we know about the Instagram algorithm We’ve written about the Instagram algorithm a few times recently, from everything you need toMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore