Social Media Tips Posts

The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s the emojiMore

You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

If your brand wants to get more out of Instagram Stories but you don’t have the resources to develop elaborate, comprehensive Story content each day (they expire in 24 hours, after all, unless you add them to Stories Highlights on your profile!) you can consider Story takeovers. That’s when someone else- an employee, an influencer,More

It’s quick, it’s free and it gives you some simple, actionable suggestions for your Twitter account: It’s our Twitter Assistant. If you haven’t tried it yet, you can run one here. In this post we’ll break down how it works and what you can expect to get out of it. Got questions or something weMore

In an idea world you could just pull up a screen and it would show you a perfect single sentiment your audience was feeling- thrilled, happy, neutral, angry- and exactly what you needed to do in order to encourage or fix it. Unfortunately, technology is not quite there yet— but we do have a pretty goodMore

Hashtag Tracking as we once knew it on Instagram is dead. So what now? How does your brand track a campaign or run a contest? Fortunately there’s a better way that’s just as easy to execute: Using tagging and mentions on Instagram.  We’ll break it all down. Got questions or something we missed? Find usMore

With 300 million daily active users, Instagram Stories have become a major part of the platform. Maybe your brand has dabbled in posting a few Stories, or maybe you’ve been too intimidated to try or didn’t know where to start. We’re here to help! We’ve got advice on how to create good graphics for yourMore

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to leverage your owned media in your paid strategy.  Are you leveraging your owned media in your paid advertising strategy? In marketing, owned and paid media are typically separate channels, but there’s a lot you could learn from your owned media that can inform yourMore