Social Media Tips Posts

No matter how long you’ve been on Instagram or which industry you’re in, you can pick up some ideas from the examples in this post to freshen up your approach. Let’s dive in! Got questions or something we missed? Find us on Twitter @UnionMetrics. Macro shots Lots of different industries go for macro shots toMore

Every once in a while it’s a good idea to check in on the routines you’ve established around your social media marketing to make sure nothing has slipped through the cracks, or gotten repeatedly left off of the to-do list. (It happens to the best of us.) Make this that time for your brand. YouMore

You can’t log into Instagram without seeing an influencer post somewhere in your feed, and those posts aren’t so uncommon on Twitter or Facebook either. But if you’re the brand, how do you go about finding the right influencer to work with, especially if they’re not a big name you’ve probably already seen working withMore

The Instagram algorithm changes, then Facebook makes major changes to the Instagram API. Should your Instagram strategy be changing too? Let’s talk through it. Got a question or something we missed? Find us on Twitter @UnionMetrics. All about the algorithm We’ve written everything you need to know about the Instagram algorithm before, including how itMore

Do recent privacy laws have you feeling confused about how you can use social data? To successfully reach your target audience, it’s crucial to have a comprehensive social listening program in place so you can gather valuable data and insights that can inform your strategy. But with Facebook’s latest changes to the Instagram API andMore

Measuring influence is one of the hottest topics in social media marketing right now, which means there’s a lot of advice— and a lot of confusion. We’ve written about how you can identify the right type of influencer for your brand before, but we wanted to get into more of how you measure the impact ofMore

Spoiler alert: As with most things, there is no perfect, one-size-fits-all answer. The optimum length for your Story is going to vary based on what your audience wants to see from you. Fans of a celebrity might be happy to watch them max out their Story monologuing about their day, for example, while another brandMore

The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s the emojiMore

You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore