Social Media Tips Posts

Reach isn’t influence. Keep your umbrella handy.

Recently, we read an interesting blog post from Tom Webster about the limits of online influence as he asked for help supporting the people of Christchurch, New Zealand after the terrible earthquake they experienced. (A very worthy cause. Please help him out!) He makes a lot of great points in this post about the weaknesses ofMore

The key to a successful Twitter party? Planning ahead

Twitter parties are a great way to engage your customers, learn what people think about a topic, and raise awareness of an issue or brand. We have a few tips if you’re getting ready for (or helping a client with) a Twitter party. Twitter party success really comes down to planning ahead – make sureMore

Find the tweets you want: How to search Twitter like a pro

If you weren’t able to make our How to Search Twitter Like a Pro webinar today, the slides are below. We covered the basics of Twitter search, advanced search operators, messy or unreliable search operators, Twitter search limitations, and our tips for how to get the best results from your Twitter search. Let us knowMore

How to work around Twitter’s search limitations

One of the biggest challenges we face with TweetReach is the 1500-tweet, 5-day restriction on Twitter search results. We completely understand why this limitation exists; it’s both difficult and expensive for Twitter to keep billions of tweets accessible in their Search API. But we also know how hard and frustrating it is for you toMore

How to make sexy Twitter charts for your CEO

We’ve all been there. Your company or client has just completed a product launch. There seemed to be a lot of people talking about it on Twitter, so back slaps and fist bumps abound. And then the inevitable happens: your boss wants to see Twitter metrics and results – with charts – on the successMore

Monitoring your brand in social media

We came across this piece over the weekend from the BBC about monitoring social media, and how it’s no longer something companies can ignore. In the past, an unhappy customer would complain to the company and then tell a few friends in the neighborhood. Today, the “neighborhood” is global and an individual can have quiteMore