Social Media Tips Posts

5 essential & easy social media metrics you should be measuring right now

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore

Take a tour of the TweetReach Tracker

Ever wondered what kinds of Twitter analytics you get with TweetReach Pro? The cornerstone of a TweetReach Pro account is the Tracker, our real-time measurement tool that provides comprehensive tracking, analysis, and archival of all tweets about your topic – whether it’s an event, campaign, brand, client, hashtag, Twitter handle, or anything else you canMore

Measuring participant influence through amplification on Twitter

We recently upgraded the contributor metrics available in our TweetReach Pro Trackers. Among other metrics we’re now surfacing are new contributor amplification measures, including amplified impressions and an amplification multiplier. Our objective with these new contributor metrics is to help you find people who are driving conversation and engagement around your campaign or brand. Because, dependingMore

Confused about Twitter search? You’re not alone.

There’s one question our support team gets asked more often than anything else – how far back can TweetReach reports go? And it’s no wonder we get this question all the time; it can be pretty damn confusing. How long are tweets available? Why aren’t they available for a week or more? Why does thisMore

What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after it! At TweetReach, we think reach is one of the most important, but also oneMore

Track Twitter chats and generate transcripts with TweetReach

Hosting a Twitter chat or Twitter party? TweetReach is a great way to: Track chat participation Measure reach Generate transcripts Determine most retweeted and highest exposure tweets Our one-time reports are perfect for smaller Twitter chats. For $20, you’ll receive a PDF report of all tweets that include your hashtag, along with a set ofMore

How to use advanced Twitter search queries

Twitter supports a number of advanced search operators and filters that allow you to customize your search query and find exactly the tweets you’re looking for. Here are a few of our favorite Twitter search operators and how to use them (with tons of examples). Find one keyword OR another First, Twitter does not requireMore

Find more relevant and interesting information on Twitter

We all know Twitter is a great place to find helpful information and interesting new ideas. Millions of people share all kinds of things every day. But that’s also one of the biggest problems with Twitter – it’s huge, which makes it nearly impossible to sift through all those tweets to find just the onesMore