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Social Media Tips Posts

Consumers increasingly want to do business with brands whose values match their own. Chances are your brand has some strong values around it from its founding, or that you can think of when you think of your team. By clearly communicating these values, you can strengthen your relationship with your existing customers and attract new,More

Audits aren’t just for your blog: Auditing your social content gives you the best idea of which content is resonating with your audience and which is falling flat, so you can incorporate more of the former and improve or cut out the latter. So how exactly do you conduct a social audit? We’re glad youMore

Social listening and social monitoring are often used interchangeably, but they don’t quite mean the same thing. So what’s the difference between listening and monitoring? Why are they important? How can they keep your brand healthy and connected with your audience? Got a question or something we missed? Find us on Twitter @UnionMetrics. What is social listening?More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

Through Echo we have access to the entire Twitter archive, all the way back to the very first tweet posted in 2006. More than just a search, Echo is an interactive way to quickly visualize data from Twitter’s archive in order to learn the size and trajectory of any conversation. You can zoom in and out,More

Social media marketing is pretty much a given part of any digital marketing strategy at this point, but some industries are further along in their adoption of it than others. Often fear is what holds many brands back from getting everything they can out of social, so we decided to take a closer look atMore

If you’re a brand on social media, you should have a crisis communication plan in place. If you don’t, there’s no time like the present to get that done! Here’s how to ensure you’re prepared for a social media crisis. While you’re crafting that plan or checking in on and refreshing an existing one, youMore

Brands have a very delicate balance to strike, working to reach their audiences across social media in a way that’s current, friendly and brand-appropriate without coming across as pandering or trying too hard. It’s easy for attempts to tap into current social media trends to go wrong, though; we’ve all seen the examples of brandingMore