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Social Media Tips Posts

5 questions to ask before trying an influencer campaign or brand partnership

Partnering with an influencer is one of the best ways for a brand to increase their reach across a platform and particularly to a specific audience they’re trying to target. Influencers already speak the language of the space and have a following that respects their tastes and recommendations. Still need proof it’s a good move? Recent researchMore

How Twitter etiquette has evolved: Be a modern Emily Post on Twitter

Etiquette definitely evolves over time and that’s just as true of social media etiquette as it is of which fork you’re supposed to be using at Thanksgiving dinner (and now much anyone actually cares about it). We’ve covered how to be the Emily Post of Twitter chats, so we thought we might be sure everyoneMore

While the number of followers you have on any given platform isn’t the only reason for your existence on that platform, learning how to get more followers is one of the most important aspects of social media marketing. With that said, here are some of the best practices we’ve found that work across social media. As always ifMore

7 rules of Facebook etiquette for brands and influencers

The best brands on Facebook don’t just throw up a page, post occasionally and call it a day—  they really work to share engaging content with their audience and work to make them feel included in their conversation. A lot of that stems from having good Facebook manners. Below are the basics in Facebook etiquette thatMore

How do people talk about entertainment across social channels?

Everyone has their favorite social network just like they have favorite shows and celebrities, so we thought it would be interesting to look at how the conversation around those favorites has evolved across different networks. Even if you’re not in entertainment marketing, this post should give you a deeper look at the language and culture ofMore

Everything you need to know about Twitter for conferences

We’ve written quite a bit about Twitter for conferences over the years, so we thought we’d combine the best of our existing knowledge with anything new we’ve learned through our own experiences and research. If you have wisdom of your own to share or questions we didn’t cover, leave it in the comments! If you’reMore

4 ways to use social media to keep fans engaged year-round

Whether you host an annual event like an awards show or you’re a small business like a dermatologist that only sees patients once a year, social media can help you stay engaged with your fans and customers during non-peak times. These types of events and customer relationships require a very different social media strategy fromMore

3 ways entertainment marketers can better engage fans on social media

This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore