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Social Media Tips Posts

Video is still the reigning content format of choice in marketing at the moment, but how do you add more video to your strategy if it’s already set in stone or full of other content types that are working for your audience? Here’s how to painlessly expand your social video strategy. Make an assessment You knowMore

Discussion of multi-channel social marketing strategy is everywhere for a good reason; your collective audience might be everywhere but most of them still have individual preferences on which platforms they like to hang out on, and you want them to be able to find the information they need from you in the place they prefer toMore

Think your customers aren’t on social media? We’d urge you to think again. Take, for example, the growing interest in streaming video: “Indeed, research has shown that only a small proportion (3%) of Periscope’s user-base are actually creating and broadcasting content, while the vast majority are purely watchers.” This trend holds true across social media andMore

If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore

When faced with the never-ending to-do list that is social media management, it can be easy to forget that it’s the small sustained habits that often lead to big results over time. With that said, here are five habits to make part of your daily routine that will improve your social media presence across channels,More

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

With endless scrolling on dashboards and eternally extending timelines across all the major social networks- plus the new niche networks social media wranglers are expected to at least check out during our spare time- social media time management can feel like an impossible prospect. Even more so if you’re new to it. So just how do youMore