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Social Media Tips Posts

A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

We want to help you keep your social media skills sharp over the summer, which can be a slower season for a lot of industries, so we’re kicking off a Social Media Summer School series. (If it’s a busy time for your brand, you can always bookmark these posts to come back to during yourMore

There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

Impressions are one of those often shared-and-touted but less often fully understood social media metrics. We aim to demystify impressions because really understanding them means you can really put those numbers to work for you and your brand. So with that in mind, we want to break down the different types of impressions plus how youMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

Summer reading lists aren’t just for the kids; they’re a great way to keep up with the latest in your industry or kick back while you’re traveling and get your mind rolling on something outside of your industry for a change. Either can get you re-energized and full of fresh ideas to bring back toMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

If you’re bored with your social media routine, your audience is undoubtedly bored too. That’s why it’s crucial to keep room in your social strategy for experimentation: Shake things up, try things out and see how your fans, followers and audience respond. Some of your experiments might be failures, but what’s most important is whatMore