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Social Media Tips Posts

There’s more to measuring engagement on social media than just counting likes and shares. Depending on your goals, you likely want to aim for one of four different types of engagement. Different posts encourage different behaviors, and you’ve probably find that certain types of content generate certain types of engagement. So, what types of engagement canMore

Live-streaming can be intimidating because there isn’t a lot of room for error. It’s just you and the camera. . .and however many other people are watching from the other side. If you’ve been wanting to give live-streaming a try but aren’t sure where to start, we’ve got some quick tips to get you upMore

It’s no secret that Facebook is prioritizing video in its News Feed algorithm and ever since we ran our Facebook November Experiment we found video performs best for us, as well. (Always test best practices on your specific audience, after all.) Months later, video still performs better for us than any other form of content we’veMore

Mistakes are inevitable, even on the best social media accounts. Some mistakes are more common than others, however, but being aware of them is the first step to fixing them! Make these small tweaks today to increase engagement with your fans and followers. 1. Posting the exact same content across social media channels We say it soMore

Nobody knows what it’s like to be a Social Media Manager better than another Social Media Manager, right? Our very own SMM Sarah A. Parker is here to share her own perspective to help other SMMs with the tricky moments in their roles. Got a question, comment or concern? Find her on Twitter @SparkerWorks orMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore

To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

You hear a lot about knowing your audience and how you need to grow your audience, but how exactly do you do either of these things? It can be intimidating enough to tackle a single social channel in-depth, let alone multiple channels, especially as audiences can shift in their taste and response level over time. You alsoMore

This post, written by our Editor-in-Chief Jenn Deering Davis, was originally published on iMedia Connection and is republished here with permission.  Running social media for a brand can be a daunting challenge. Even on a good day, you often have to respond to unhappy customers with very public complaints, all while keeping a smile onMore

Hashtags are the key to discovery on Instagram. We’ve said this before, and we’ll keep saying it. Using the right Instagram hashtags can increase engagement with your posts and lead to more followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front ofMore