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Social Media Tips Posts

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

With endless scrolling on dashboards and eternally extending timelines across all the major social networks- plus the new niche networks social media wranglers are expected to at least check out during our spare time- social media time management can feel like an impossible prospect. Even more so if you’re new to it. So just how do youMore

Our Social Media Manager recently guest hosted #AtomicChat, discussing Facebook Live for brands. Here are some tips and takeaways from that chat. Find #AtomicChat on Twitter Monday nights at 8pm CT, and find our Social Media Manager on Twitter @SparkerWorks. We know that video is having A Moment in content marketing, and now live-streaming video isMore

On Instagram, just as on any other social media channel, there are myriad different metrics you could be measuring to determine if your marketing efforts are successful. To help you save time and resources, here are our recommended Instagram metrics – the ones that really matter to helping you understand the impact of your InstagramMore

This blog post is part of a multi-part series where we’re going to highlight some of our favorites ways to get more engagement on our favorite social media. Here’s Facebook.  First things first: Set up your baseline In order to boost engagement on any platform, you need a baseline to start from. So the firstMore

Does your Instagram presence fit in with the rest of your visual content marketing strategy? Your social accounts don’t live in vacuums; they need to fit the language and culture of each platform your brand is on while still being easily identifiable as you to the fans and followers who find you there. Our brandMore

This blog post is part of a series where we’re highlighting some of our favorites ways to get more engagement on our favorite social media. Today’s post focuses on Tumblr.  Has your Tumblr content strategy gone a little stale? It’s easy to fall into a rut on any channel, even those full of fun GIFs and quirky humor.More

Even for a well-seasoned social media manager, the seemingly endless stream of social media platform updates can get a little overwhelming. Here’s how to take them all in stride, no matter what changes Facebook or Twitter or Instagram may throw at you. What does this change? Minor updates are obviously nothing to worry about, but someMore