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Social Media Tips Posts

Keeping track of the conversation around your competition- in addition to paying attention to what they’re saying and doing themselves- should be part of your social listening strategy. This will not only help you keep track of your share of voice in your industry, but also keep you from ever getting caught off-guard when itMore

We’ve noted many times that hashtags are the key to discovery on Instagram. We also know it’s easy to get stuck in a rut of using the same hashtags on your Instagram posts once you figure out which ones your community uses and you establish a good posting cadence. It’s important to take a littleMore

No matter what industry you’re in you can always benefit from examples of creativity in social media marketing from any other industry. We took a look at some alcohol brands going beyond the standard product shot on their social feeds to really engage their fans, followers and customers with creative social marketing. Consider how you couldMore

People can and do say a lot about themselves on social media- including Twitter- and travel companies can use this to their advantage to learn more about their fans, followers, customers and potential customers. Here’s how travel brands can get to know visitors before they embark on a trip, in a way that makes theseMore

With Twitter, as with many things in life, taking a long hard look at your most and least successful efforts can tell you a great deal about what kind of approach you should take in the future. What common elements lead you to success and which to a lackluster performance? While we can’t provide thatMore

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore

Your brand has put countless hours of time and effort into understanding your audience on their preferred social media channel and it’s performing better than all of the others. But then you notice a slowdown- or maybe it happens all at once- and suddenly your biggest channel becomes a social media ghost town. What doMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Social analytics can be a tricky business. Making meaningful business decisions based on these metrics can be hard. So lots of companies hire a social analyst, even a team of analysts, to help them turn data into insights. But many companies can’t afford and don’t really even need to hire an analyst. Small and medium businesses rarely haveMore