Social Media Tips Posts

Influencer marketing has been a sort of wild west of marketing for a while now as brands and influencers experiment with new and different approaches— and government regulators like the FTC decide what is and isn’t explicit enough advertising. Brands can take several approaches to working with influencers, from paying a lot to work withMore

The Uberflip team put on a great conference in Toronto this week and our very own Sarah Parker was there, so we thought we’d have her share her top 3 content marketing takeaways with you. Were you there? Tell us about your takeaways by chatting with @SparkerWorks on Twitter. A new content marketing manifesto? YouMore

There’s something new from Facebook-owned Instagram all the time, but it can be hard to see a business use-case for some of the new features immediately, like Instagram’s latest feature: Poll stickers in DMs. That’s what we’re here for! And let us know if you’ve seen a creative use of this particular feature out inMore

Every other Thursday you can find Betsy (Customer Support) and Sarah (Content Marketing Manager) Live on Instagram and Facebook for office hours. They share tips, tricks, advice and take social media marketing questions from viewers. If you haven’t seen an episode, check out this one. We like to periodically check in on the lessons learnedMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore

Miss yesterday’s webinar on Digital PR? Now you can watch it on-demand here. What did we talk about? Here’s what was on the official agenda: It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts Scale marketing intelligently: Use the learnings fromMore

Some brands have built themselves and their community on Instagram and almost nowhere else. So how have they done it? And how can your brand learn from what they’ve done? Here are our best takeaways from how Instagram niche retail markets itself. Got questions or something we missed? Find us on Twitter @UnionMetrics. Outdoor VoicesMore

Whether you’re new to the social game or just wanting to take a step back to refocus your brand’s approach, it’s not a bad idea to reconsider where your energy is going. Got a question or something we missed? Find us on Twitter @UnionMetrics. The most important question to ask Are you focusing your resourcesMore

A new day, a new Instagram feature— at least it feels that way sometimes! We keep up with all of the latest Instagram features so you don’t have to. Got questions or something we missed? Find us on Twitter @UnionMetrics. What’s new Just last week Instagram introduced a new “Questions” sticker in Stories, similar toMore