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Social Media Tips Posts

Although Facebook is constantly tweaking their News Feed, there are many principles of Facebook marketing that have held consistent over the years (like knowing your specific audience) and with that in mind, we’ve rounded up all of our best marketing advice for brands on Facebook. Got a question we don’t cover here? Ask us aboutMore

If your brand isn’t directly tied to holiday festivities in some way, it can be hard to keep things going in your community of fans and followers as everyone gets into the holiday spirit. And if even if you’re Santa Claus himself, how do you keep your audience engaged when they’re planning to spend someMore

It’s never too early to plan for your next campaign— or plan how you’re going to plan for your next campaign, right? Here’s exactly the data you should be looking for on social to nail it. First: Plan your recon Ask yourself some questions, like what keywords do you need to look at? Which hashtagsMore

Last year we spent the month of November experimenting with our approach to Facebook and we wrote about our results in the appropriately titled 5 things we learned from our November Facebook experiment. A lot has changed with Facebook since then and we’ve been experimenting with new approaches and features accordingly. Here’s what we’ve learned so far.More

We’ve written- and spoken- about movie marketing several times over the years, so we wanted to put all of our best advice together for easy access. This advice isn’t just for movie marketers either; you can apply the basic strategies to your own brand and industry. Sometimes the best inspiration comes from an unexpected place! And, asMore

These days there are agencies you can hire that work solely to match up influencers and brands, but not every brand can afford- or wants to go- that route. Here’s how to find influencers of different kinds (we’ll review the different types of influencers first) and decide which is just right for a partnership or campaignMore

If there’s one social platform you should experiment on above all others, it’s Facebook. With constant tweaks to the News Feed algorithm, mixing up your Facebook strategy at least a little bit can help keep you in the feeds of your fans and followers. With that said, it still pays to pay attention to theMore

Few of us can just throw a video up on Instagram and call it a day, guaranteed to see success from adoring fans and followers. We’ve got to be a little more strategic about our decisions, which is why we’ve put together these tips for you to perfect your Instagram video strategy. Got a questionMore

Netflix releases shows like they’re movies- all at once- but they have to promote them like good old-fashioned serial television shows in order to keep their existing audience’s attention while also attracting new audience members. That’s a complicated balance to maintain, and their success means that both movie marketers and television marketers can learn from the socialMore

Twitter and the second screen have done a lot for television, expanding our commentary beyond the scope of our living rooms and building digital communities of fans. For showrunners this is huge; live-tweeting encourages people to tune in at the original airtime of a show so they don’t miss anything or get spoiled, plus theyMore