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Social Media Tips Posts

We’ve written a lot about Instagram over the years so periodically we like to gather and update that advice, adding in new information around platform updates and shifts in best practices. Consider this the latest and greatest in our Instagram advice for brands. Got a question or something we missed? Find us on Twitter @UnionMetrics.More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

We recently covered 3 ways to use competitive intel from social media and wanted to build on that for a deeper understanding of how regular looks at competitive intel can inform and improve your social strategy. Got questions? Find us on Twitter @UnionMetrics. Improve your strategy from how you measure up to your competition As weMore

Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the followingMore

Webinars may not be the sexist of things, but they are often very helpful and informative. Or at least that’s what we’re aiming for, so definitely always let us know if there’s a topic you’d like us to cover in a webinar or on our office hours on Facebook Live! You can always find usMore

You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

What do you measure on social media? There are so many metrics you could pay attention to, but who has time to track – and improve – 50 different things? It’s better to monitor your progress against a smaller set of important goals, versus monitoring everything under the sun to see what sticks. Not sureMore

There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore