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Social Media Tips Posts

This blog post is part of a series where we’re highlighting some of our favorites ways to get more engagement on our favorite social media. Today’s post focuses on Twitter.  The longer you’re on a platform the easier it is to get stuck in a rut with your strategy there, posting the same kinds of things at the same time.More

Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you’re probably doing something for your brands or clients on Instagram, and if you aren’t doing something already, you’re definitely considering it. So how do you know what you should be doing? HowMore

It’s easy to get so busy doing for others that your own needs get neglected, and that’s as true of agencies as it is of anything. Take these steps now to refresh your own social media marketing strategy and do for yourself the important things you’re always taking care of for your clients, or encouragingMore

GIFs are great—  and certainly not going anywhere anytime soon if all the new GIF libraries and GIF keyboards showing up on different social sites are any indication. But the Tumblr-uninitiated sometimes think the platform runs solely on GIFs, which is not the case. Here’s our advice for moving beyond the GIF on Tumblr. MixMore

Have you read this new emoji interpretation study just released from researchers at the University of Minnesota? Lots of people have been talking about it this week. It got us to thinking about how brands can, do and should use emoji on social media. As the emoji research paper discusses, emoji have increased in popularity over theMore

Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

Is one of your social media accounts outshining all of your others, consistently getting much higher interaction and engagement? Do you find that your content performs much better on one social channel than the others? Here are the questions you need to ask to figure out why one is working so well and how youMore

No matter how much great content you produce, it’s going to waste if your audience isn’t seeing it. Promoting it on social media is one piece of the promotional puzzle that’s important to drive leads to your blog and back to your website (you know, in that perfect world where this always happens). Here areMore