Social Media Tips Posts

If you’re a regular reader of our blog then you know how important social media is; for smaller brands it can even be most of your PR strategy. Union Metrics co-founder- and now Head of Social Customer Experience at TrendKite- Jenn Deering Davis spoke on the power of social media when it comes to PR in aMore

We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Here’s a frustrating scenario: You’ve put a ton of work into understanding the target audience for your brand and tailoring your content for that audience. Then you start publishing that content and launching campaigns around that content, but when the results come in, it turns out an entirely different audience is consuming that content. MaybeMore

Influencer marketing has been a sort of wild west of marketing for a while now as brands and influencers experiment with new and different approaches— and government regulators like the FTC decide what is and isn’t explicit enough advertising. Brands can take several approaches to working with influencers, from paying a lot to work withMore

The Uberflip team put on a great conference in Toronto this week and our very own Sarah Parker was there, so we thought we’d have her share her top 3 content marketing takeaways with you. Were you there? Tell us about your takeaways by chatting with @SparkerWorks on Twitter. A new content marketing manifesto? YouMore

There’s something new from Facebook-owned Instagram all the time, but it can be hard to see a business use-case for some of the new features immediately, like Instagram’s latest feature: Poll stickers in DMs. That’s what we’re here for! And let us know if you’ve seen a creative use of this particular feature out inMore

Every other Thursday you can find Betsy (Customer Support) and Sarah (Content Marketing Manager) Live on Instagram and Facebook for office hours. They share tips, tricks, advice and take social media marketing questions from viewers. If you haven’t seen an episode, check out this one. We like to periodically check in on the lessons learnedMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore

Miss yesterday’s webinar on Digital PR? Now you can watch it on-demand here. What did we talk about? Here’s what was on the official agenda: It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts Scale marketing intelligently: Use the learnings fromMore