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Social Media Tips Posts

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore

Live video is all the rage, sure, but why put so much work into something that just airs once, even if it can drive a ton of audience engagement and interaction in that time? Most platforms have realized users- and especially brands- don’t want their content to disappear entirely so they’ve built ways of capturingMore

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore

Video- especially live video- is all the rage on Facebook right now, so why are we talking about 360 degree photos? Well one size never fits all in marketing, so it’s up to you to do the work and test to see what your specific audience wants from your brand in what format. It couldMore

Sure, everyone knows about #TBT, but what about hashtags more specific to the travel, tourism industries? What about destination marketers? How do you find the best travel hashtags on Instagram in order to start using them? Hashtag discovery is key to success on Instagram, after all. Fortunately we know exactly how to find these hashtagsMore

It’s pretty clear to most of us at this point that live video is something we need to be thinking about for our brands, but a big obstacle for many is how to create live video that is engaging and doesn’t just add to the noise of everyone testing out Facebook Live or Periscope for theMore

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More