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Social Media Tips Posts

If the last time you looked at your social media crisis plan was more than six months ago, it’s time to review it. Don’t have one? There’s no time like the present. Do you have a plan for every kind of social crisis? You should have specifics in place for each of the following situations:More

Last Thursday marked the official first day of fall and even if the weather in your area isn’t cooperating with what the calendar says, social media is enthusiastically embracing the change of seasons, including the breweries. If pumpkin beer isn’t your thing, there’s still plenty of Oktoberfest-ing and other seasonal brewery activities to get excitedMore

Wineries are perfect for social media – you’re working with a delicious product in a beautiful setting, and content is abundant. However, promoting an alcohol brand on social does come with a set of challenges. To help with that, we’ve written a social media marketing guide specifically for wine and winery marketers. Our free guide can help you improveMore

The distinction between a retweet and a quote tweet might seem small and insignificant, but there are some situations where one works much better than the other. While the reasons range from readability to some unwritten rules of social media etiquette- and either of those can fall under some personal preferences- here are our suggestionsMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

It’s tempting to just take it easy during your off-season, but that’s the best time to plan content for the busy season and do a little community building with your existing fans and followers— not to mention your target audience who aren’t yet following you. Here are some of our suggestions for how travel brandsMore

“How often should you post on social?” is a tricky question. No matter how long you’ve been on certain platforms it can be tricky to know if you’re posting enough- or too much- or exactly when you should post next. With the right set of tools, however, you can narrow it down with confidence to aMore

On the one hand entertainment brands seem to have it pretty easy— everyone is always look for the next thing in entertainment and they’ve usually got a lot of resources behind their marketing efforts. On the other hand, creativity can always be dulled having to run through a gauntlet of approvals and that eager audience canMore

At Union Metrics, our analytics aim to answer your biggest social media questions, saving you time and helping your improve your social media strategy. We know our customers come to us at different places in their social media journey; some have established routines and others are starting from scratch. And in many steps along that journey, your publishing needs require more thanMore

Keeping track of the conversation around your competition- in addition to paying attention to what they’re saying and doing themselves- should be part of your social listening strategy. This will not only help you keep track of your share of voice in your industry, but also keep you from ever getting caught off-guard when itMore