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Social Media Tips Posts

With Twitter, as with many things in life, taking a long hard look at your most and least successful efforts can tell you a great deal about what kind of approach you should take in the future. What common elements lead you to success and which to a lackluster performance? While we can’t provide thatMore

The Week in Social #217

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook, Instagram and how to deal with theirMore

What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore

Your brand has put countless hours of time and effort into understanding your audience on their preferred social media channel and it’s performing better than all of the others. But then you notice a slowdown- or maybe it happens all at once- and suddenly your biggest channel becomes a social media ghost town. What doMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Social analytics can be a tricky business. Making meaningful business decisions based on these metrics can be hard. So lots of companies hire a social analyst, even a team of analysts, to help them turn data into insights. But many companies can’t afford and don’t really even need to hire an analyst. Small and medium businesses rarely haveMore

Brands need to relate to their audiences without alienating them, which can be especially tricky when courting a younger demographic or a mix of older and younger. You want to use GIFs and emojis and other things to seem fun and relatable, but how do you do that without being a Brand That Says BaeMore

While we’ve offered a lot of general tips and best practices for social media over the years, sometimes you need advice that’s a little more specific for your industry. Today we’re looking at how you can create the best beverage content for social media. Got any questions or know of something that we missed? FindMore

Multi-channel marketing can be tricky. Your brand needs to achieve the right balance of a comprehensive presence across platforms without straining your resources or repeating yourself to the point that you annoy your customers, fans and followers. So how do you market across channels without annoying any of the aforementioned? We have some tips toMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore