Social Media Tips Posts

When not to use analytics

No, it’s not opposite day. Although we obviously love and advocate for analytics and all of the things they can do for your brand, there are some times where it’s better not to tap into analytics. Let’s break it down. And as always, if you’ve got questions, comments or concerns you can find us onMore

Elon Musk made a very expensive tweet recently. Am considering taking Tesla private at $420. Funding secured. — Elon Musk (@elonmusk) August 7, 2018 In case you missed this particular kerfuffle, you can catch up on the full timeline from PR Week here. This particular tweet was preceded by some other unfortunate tweets from Musk,More

Did you see Instagram’s latest feature? Rolling out as of today, “Nametag” is a way for users to quickly scan someone’s Instagram account IRL so they can check it out and presumably follow them. It looks like this when you first click in to set it up (it’s customizable by color, emoji background, or selfieMore

There’s a lot to keep track of on social when it comes to your audience, which is why we do our best to make our reporting as simple and communicative as possible. With that in mind, we thought we’d discuss the differences between your fans and the specifics of your active audience using Facebook asMore

If you’re a regular reader of our blog then you know how important social media is; for smaller brands it can even be most of your PR strategy. Union Metrics co-founder- and now Head of Social Customer Experience at TrendKite- Jenn Deering Davis spoke on the power of social media when it comes to PR in aMore

We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Here’s a frustrating scenario: You’ve put a ton of work into understanding the target audience for your brand and tailoring your content for that audience. Then you start publishing that content and launching campaigns around that content, but when the results come in, it turns out an entirely different audience is consuming that content. MaybeMore

Influencer marketing has been a sort of wild west of marketing for a while now as brands and influencers experiment with new and different approaches— and government regulators like the FTC decide what is and isn’t explicit enough advertising. Brands can take several approaches to working with influencers, from paying a lot to work withMore

The Uberflip team put on a great conference in Toronto this week and our very own Sarah Parker was there, so we thought we’d have her share her top 3 content marketing takeaways with you. Were you there? Tell us about your takeaways by chatting with @SparkerWorks on Twitter. A new content marketing manifesto? YouMore

There’s something new from Facebook-owned Instagram all the time, but it can be hard to see a business use-case for some of the new features immediately, like Instagram’s latest feature: Poll stickers in DMs. That’s what we’re here for! And let us know if you’ve seen a creative use of this particular feature out inMore