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Social Media Tips Posts

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

We recently covered 3 ways to use competitive intel from social media and wanted to build on that for a deeper understanding of how regular looks at competitive intel can inform and improve your social strategy. Got questions? Find us on Twitter @UnionMetrics. Improve your strategy from how you measure up to your competition As weMore

Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the followingMore

Webinars may not be the sexist of things, but they are often very helpful and informative. Or at least that’s what we’re aiming for, so definitely always let us know if there’s a topic you’d like us to cover in a webinar or on our office hours on Facebook Live! You can always find usMore

You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

What do you measure on social media? There are so many metrics you could pay attention to, but who has time to track – and improve – 50 different things? It’s better to monitor your progress against a smaller set of important goals, versus monitoring everything under the sun to see what sticks. Not sureMore

There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore

Taking time to clean out the old to make room for the new is a good idea not just for your home (and probably the office fridge), but for your brand’s social media strategy too. It’s easy to get stuck in a social media rut, sticking to the same schedule and using the same imagesMore

Spring break might be synonymous with teens getting into trouble on beaches away from home, but that stereotype isn’t the one every travel brand needs to incorporate into their marketing. While many brands will plan out their big campaigns ahead of time, there’s still time to prep for a last-minute spring break campaign if youMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore