Social Media Tips Posts

Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore

Instagram Stories are a pretty well integrated part of the Instagram experience by now, but there are a lot of features to tap into and some are more well known than others. With that in mind, we wrote up a quick guide to all of the existing features plus what we know is currently beingMore

While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore

Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore

That coveted Instagram #aesthetic: When your posts and Stories are Instantly recognizable because of the style you’ve cultivated on the platform over time. Color palette, fonts, framing and more are all part of the consideration. It’s visual branding at its finest. But sometimes it’s really hard to read. Keep your audience in mind when you’re designingMore

A lot has changed on Twitter over the years when it comes to promotional best practices, but some things have stayed the same (spoiler alert: don’t be spammy). What do you need to know in order to promote yourself or your brand on Twitter? We’re glad you asked. Got more questions or something we missed?More

There has been less talk about the Twitter algorithm than the Facebook or Instagram algorithms lately, but it’s still smart to keep up with the latest that’s understood about how it works and what that might mean for your brand’s strategy. Got a question or something we missed? Find us on Twitter @UnionMetrics. What weMore

Instagram Stories are gaining in popularity; they now have 300 million daily users, which is more than Snapchat. We recently went over how brands can create better Instagram Stories and analyze them in a webinar and we wanted to break some of those examples down further here. Got questions or something we missed? Find us on TwitterMore