Social Media Tips Posts

The exact audience for your brand on each social platform is always a little bit different; some will follow you on Twitter for a slightly different reason than they choose to follow you on Instagram, and they’re probably looking for slightly different things from you in each place. It’s important to keep that in mindMore

Recently we revisited the practice of including an image or video in your tweets; Twitter has changed a lot over the years, after all, so it only makes sense to periodically look at the data around best practices and see if they still hold true. In this case, yes; tweets with images, GIFs, or videos inMore

While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources. With that in mind, we’ve rounded up all the algorithm posts we wrote this yearMore

On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Influencer marketing is tricky for a lot of reasons and one of the biggest challenges is finding an influencer who is the perfect match for your brand. How do you categorize different types of influencers? How do you pick the right type for your brand to work with? What else should you know before youMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore

Last week we shared our best advice for how to plan your 2018 content calendar, so this week we’re getting into how you can plan your social content to fit around that calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Look at stats for 2017 Every good plan starts with anMore

Earlier this week we guest hosted #ChatGram on Twitter, talking about the Instagram algorithm: What we know about how it works, some tactics we’ve seen influencers using in the wild to boost their engagement around it, and how brands can borrow from those tactics. In case you missed the chat or just want all ofMore