Social Media Tips Posts

Dark social is simply the hidden side of social media: Direct messages between friends, any kind of sharing of content or brands that isn’t out in the open. It’s frustrating for brands because they want to know where people are hearing about them and their products, and they want to help keep customers, fans andMore

As we’ve recently discussed on the blog, numbers are meaningless without context, but getting that context around numbers for your brand isn’t always easy. Here’s a little bit more about how you can establish a baseline for your brand across social. Got questions or something we missed? Find us on Twitter @UnionMetrics. First: Be clearMore

Influencers are so hot right now. Whether they’re the big-time celebrities, the YouTube and Instagram influencers who have become celebrities in their own right, or the micro-influencers focused on their own little niches, you can’t scroll a social media timeline without seeing a partnership post. So if you’re a brand, how do you not onlyMore

No matter how long you’ve been on Instagram or which industry you’re in, you can pick up some ideas from the examples in this post to freshen up your approach. Let’s dive in! Got questions or something we missed? Find us on Twitter @UnionMetrics. Macro shots Lots of different industries go for macro shots toMore

Every once in a while it’s a good idea to check in on the routines you’ve established around your social media marketing to make sure nothing has slipped through the cracks, or gotten repeatedly left off of the to-do list. (It happens to the best of us.) Make this that time for your brand. YouMore

You can’t log into Instagram without seeing an influencer post somewhere in your feed, and those posts aren’t so uncommon on Twitter or Facebook either. But if you’re the brand, how do you go about finding the right influencer to work with, especially if they’re not a big name you’ve probably already seen working withMore

The Instagram algorithm changes, then Facebook makes major changes to the Instagram API. Should your Instagram strategy be changing too? Let’s talk through it. Got a question or something we missed? Find us on Twitter @UnionMetrics. All about the algorithm We’ve written everything you need to know about the Instagram algorithm before, including how itMore

Do recent privacy laws have you feeling confused about how you can use social data? To successfully reach your target audience, it’s crucial to have a comprehensive social listening program in place so you can gather valuable data and insights that can inform your strategy. But with Facebook’s latest changes to the Instagram API andMore

Measuring influence is one of the hottest topics in social media marketing right now, which means there’s a lot of advice— and a lot of confusion. We’ve written about how you can identify the right type of influencer for your brand before, but we wanted to get into more of how you measure the impact ofMore