Social Media Tips Posts

As a follow-up to our Valentine’s Day webinar on the digital love story for the ages that is marketing + PR, we thought we’d address the biggest social media marketing challenges our audience shared with us that we addressed some of in the webinar and more of in our latest office hours. We wanted toMore

Miss our Valentine’s Day webinar Social Media and PR: A Digital Love Story? No worries, we’re here to share some highlights (and we’ll link the recording here when it’s ready). Got questions or something we missed? Find us on Twitter @UnionMetrics. Why PR + social? We discussed this more in-depth in the webinar, but theMore

Social media and PR have a complicated history. Originally used for marketing and brand awareness, social media is now becoming a powerful resource for PR professionals. We think it’s time that social media and PR make it official. Join us this Valentine’s Day for a webinar on the relationship between social media and PR. That’sMore

When’s the last time you looked at your brand’s crisis comms strategy? Was it more than a year ago? Did you inherit it from someone else that used to be on your team? Do you not have one at all? Any of these are good reasons to review and update your crisis strategy for the newMore

Last week we broke down how to plan your social strategy for this year on your 2018 numbers, and a lot of that work can also go towards asking for a bigger social media marketing budget this year if that’s something  you want for your brand. Let’s get into it. And as always, if you haveMore

Yes, in a perfect world we would have all finished our 2018 audits before the holidays, then returned to the office refreshed and renewed and ready to execute the daring-yet-practical strategies we built based on those audits. I don’t know about you, but I live in this actual world where the best laid plans, etc.More

It’s everyone’s favorite week of the year: The first full week back at work after the holidays! To make things a little easier for you as you wade through your inbox and increasing calendar demands, we rounded up some of our best resources to help your team get organized and on track (even if yourMore

New year, new energy

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Instagram started rolling out a new feature this week in the form of the Close Friends list option for Stories. Now instead of choosing between uploading or recording something directly into your Story or sending it as a DM to a friend or Group DM, you can have a specific group receive something in aMore

Social media savvy can enhance a pitch— and it can even outright save one. One way to do this? Make social part of your PR pitch, as highlighted in a recent TrendKite blog post: “If you see from their social profile(s) that someone is passionate about a niche industry you’re pitching, you have a greatMore