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Social Media Tips Posts

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore

Video- especially live video- is all the rage on Facebook right now, so why are we talking about 360 degree photos? Well one size never fits all in marketing, so it’s up to you to do the work and test to see what your specific audience wants from your brand in what format. It couldMore

Sure, everyone knows about #TBT, but what about hashtags more specific to the travel, tourism industries? What about destination marketers? How do you find the best travel hashtags on Instagram in order to start using them? Hashtag discovery is key to success on Instagram, after all. Fortunately we know exactly how to find these hashtagsMore

It’s pretty clear to most of us at this point that live video is something we need to be thinking about for our brands, but a big obstacle for many is how to create live video that is engaging and doesn’t just add to the noise of everyone testing out Facebook Live or Periscope for theMore

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More

Should your brand be geotagging your posts on Instagram? Yes! This not only lets interested profile viewers know exactly where your store is located, where your office is or where your products are sold, it lets them know it’s a place they can tag on their own posts too if they’re so inclined. So howMore

We’ve talked a lot about hashtag strategy and how it’s smart to combine large popular hashtags with smaller niche hashtags to maximize your content’s reach, especially on Instagram. Today we wanted to go a little more into why it’s so important to find the right niche hashtags for your posts and how to find them. A great place toMore