Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore
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Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore
Owned media is at the core of every effective social media strategy. Your accounts should be the center of everything you do in social media, both paid and organic. But how much do you really know about how you’re doing? Are you getting the most from your social content? Are you confident that you’re reachingMore
Sentiment analysis tells you how people are feeling: About your brand, about a topic, about your industry. Competitive intelligence tells you how your competitors are doing, reacting to changes in your industry or maybe being the ones to create them. So how can each of these metrics help your brand on their own and howMore
No budget for analytics? No problem! You can still make an impact on social using our free social media analytics: Our free Instagram account checkup and Twitter snapshot reports. We recently walked webinar attendees through a quick half-hour, showing them how to get the most out of their Union Metrics account. You can catch theMore
Big news! Our brand new sentiment analysis is now publicly available in all Twitter and Instagram Trackers. Use sentiment reporting to understand more about how your audience feels about anything – your brand, your competitors, a campaign, a hashtag. With sentiment analysis, you can: Track changes in opinion and mood over time Compare how anMore
Exciting news! We’ve added a new geo report to all our Instagram and Twitter Trackers, in all plan levels. Learn where your audience is and discover the top locations in any conversation. With geo reporting, you’ll get to know your audience even better. Find out where your customers and fans are so you can reachMore
We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore
Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore
It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More