Product Help Posts

We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore

It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More

Join us tomorrow morning at 9am PT/11am CT for a webinar where we’ll discuss how to improve – or start – a social listening program. We’ll describe what social listening is, how it relates to social monitoring, and how you can use both. We’ll also demonstrate how analytics can help you know what your audience saysMore

Through Echo we have access to the entire Twitter archive, all the way back to the very first tweet posted in 2006. More than just a search, Echo is an interactive way to quickly visualize data from Twitter’s archive in order to learn the size and trajectory of any conversation. You can zoom in and out,More

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore

You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More

Most people use their Trackers to monitor their own accounts across channels, as well as a hashtag or campaign or two. That’s great! But those are just a few of the ways you could be using your Trackers. Here are our tips for getting more from your Trackers (and as a reminder, Trackers provide real-time dataMore

We’re so excited to announce that we just released our brand new geo filters! Create Instagram and Twitter Trackers based on posts filtered by location. Geo filters are perfect for when you want to track only posts from a specific geographic area. They complement our existing in-Tracker geo report that allows you to report onMore