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A few months ago, we added a new analysis to our Twitter Trackers – the Tweet detail report. You can now see all kinds of useful detail about a Tweet – yours or someone else’s. Learn what kind of response a Tweet got, how many impressions it generated, who engaged with it and when, and more. ThisMore

We’ve always made it easy to analyze and monitor the conversation on Instagram around hashtags. But today, we’ve made it even smarter! You can now create far more complex rules to be sure your Trackers find exactly the Instagram posts you’re interested in. Easily filter through millions of posts on Instagram to pinpoint the precise conversation you’re looking for. If you have aMore

Your Tumblr topic Trackers just got a lot better. Starting today, all Union Metrics Tumblr topic Trackers now support smarter and better advanced search queries. Use the new search capabilities to create even more relevant Trackers that include only the content you’re looking for. Find the right content among billions of posts Our new TumblrMore

When you’re dealing with social data, especially for something as high volume as Twitter data, it’s particularly important that you find only the posts you’re looking for. Part of that is making sure you’ve got the right search queries. In many cases, you’ll need to add exclusions to your search queries to get the rightMore

If you have a Union Metrics subscription, you’re probably pretty familiar with our Trackers. But how much do you know about them really? There’s a lot we could tell you about Trackers, but today’s quick tip is around Tracker detail reports. Basically everything in your Tracker is clickable. That means every username, hashtag, URL, avatar, everything.More

You spend a lot of time on content – developing it, sharing it, analyzing it. To get even more from your content, you should think how you can repurpose older content to reshare again now. Think of all the people who missed it the first time around! We bet there’s still some life left in yourMore

There’s so much you can search for in a Union Metrics Twitter Tracker. You’re not limited to just monitoring an account or a hashtag – with our topic Trackers, you can analyze anything that appears in a tweet. That includes keywords, phrases, hashtags, URLs, you name it. And each Tracker can contain multiple queries, so you can includeMore

When you choose a social analytics provider, you have the right to ask questions about the service you’re getting, even when you’re using free services. With that in mind, we wrote up a list of questions to ask when you’re checking out a new social analytics product. Got any we missed? Let us know onMore

No matter how much you plan ahead as a Social Media Manager- or any other role in charge of social analytics in your organization- sometimes you get called upon to provide metrics on short notice. Here’s how to pull together what you need using the Union Metrics Social Suite, with however much time you have. WhenMore