Product Help Posts

Whether or not your brand is active on Twitter, Twitter data can be a valuable resource for your team. One of our favorite use cases for Twitter is using it for an early warning system. Think of Twitter as the canary in your social coal mine. Twitter provides marketers a searchable record of what the world thinks about anythingMore

Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore

Exciting news! We’ve added a new geo report to all our Instagram and Twitter Trackers, in all plan levels. Learn where your audience is and discover the top locations in any conversation. With geo reporting, you’ll get to know your audience even better. Find out where your customers and fans are so you can reachMore

We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore