Research Posts

Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full 62-page report is based on 374,987 tweets about 26 brands and 47 commercials. The reportMore

Chrysler Imported from Detroit ad wins Super Bowl XLV

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. One of the most-buzzed about Super Bowl ads was the Groupon Tibet ad. Many peopleMore

So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. But one of the reasons big brands are willing to spend that kind of cashMore

So, did Apple and Verizon overshadow CES? Oh yes.

For months – even years – people have been speculating about when the iPhone would be available on Verizon. Today, we finally learned that the Verizon iPhone will officially go on sale in February. We’ve been tracking tweets about the Verizon iPhone for a while. And it just so happens that we also tracked tweetsMore

Tech blogs rule CES. Tech brands don’t.

Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event. And when we say enormous, we really do mean enormous. We used the TweetReach Tracker to monitorMore