Research Posts

Olympic sponsors on Twitter – week 2 leaderboard

Welcome to another installment in our coverage of the 2012 London Olympics on Twitter. Last week, we posted the Sponsor Leaderboard, looking at how the official sponsors of the games had performed on Twitter after week 1 of the games. We started tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames when theMore

Ambush marketing at the Olympics – what does Twitter say?

Continuing on our Olympics theme, last week we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the International Olympic Committee has been adamant in cracking down on ambush marketing atMore

Olympic sponsors race for the gold on Twitter

We hope you’re enjoying our series of posts about the 2012 Olympics on Twitter. Next up, we take a look at how the official sponsors of the games are performing. Some of them, such as Coca-Cola, have supported the Olympics for decades. Coke first got involved in 1928 when a freighter delivered the United StatesMore

They came, they swam, they tweeted: Phelps vs. Lochte on Twitter

One of our favorite stories from the 2012 London Olympics has been the rivalry between U.S. swimmers Michael Phelps and Ryan Lochte. Phelps has accumulated 19 total Olympics medals in his career (and 15 golds), while Lochte won their first head-to-head 2012 Olympics contest in the 400-meter individual medley last Saturday. Since we’ve heard so much aboutMore

The 2012 Summer Olympics Opening Ceremony in tweets

On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version. The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about countryMore

Tracking tweets at BlogWorld 2012

The BlogWorld and New Media Expo 2012 was held earlier this month in New York and we were happy to have worked with the conference organizers to track the tweets during the event. So what was Twitter buzzing about? During the conference from June 5 through June 7, the official #BWENY‬ hashtag was tweeted overMore

Tracking tweets about the 47th Annual Academy of Country Music Awards

This weekend, we tracked tweets about the 47th Annual Academy of Country Music Awards. During the three-hour broadcast on Sunday, April 1, 2012, we tracked 214,407 tweets from more than 96K contributors that reached more than 43.5 million unique Twitter accounts. Tweet volume peaked at 3,686 tweets per minute during the show. The most retweeted tweet ofMore