Research Posts

A quick look at early #CES2014 tweets

Speaking of events that happen this time of year, it’s CES week in Las Vegas. (You may recall that we’ve analyzed CES tweets before.) We’ll write more on this as the event continues over the next few days, but we wanted to check on what Twitter thinks about CES so far. Here’s a quick rundown of early CES tweets.More

The Golden Globes are Sunday!

It’s that time of year again – awards season! The 71st Golden Globe Awards are this Sunday, and as usual, we’ll be there to track the social media conversation around the event and help out on the #redcarpet. So, we were wondering… In the days leading up to the first major awards show in Hollywood this season, which movies, TVMore

The MTV VMAs on Twitter & Tumblr

While perhaps less flooded with music programming than it was in the past, MTV still delivers on pop culture touch points, as the chatter around last night’s Video Music Awards (VMAs) shows. A large number of viewers took to Twitter and Tumblr to talk about what was happening on their TV screens– or the live-streamMore

Arrested Development: talk on Twitter and Tumblr

One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions withMore

Twitter’s first comedy festival: by the numbers

Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.More

Game of Thrones season 3 premiere on Twitter

The internet was excited for the season 3 premiere of Game of Thrones on HBO last night. You can see the spikes in Twitter reach about it in the graph above (reach in blue, exposure in yellow, times in PDT), particularly leading up to and during the premiere – nearly 98 million unique Twitter accountsMore

SXSWi 2011 vs. SXSWi 2013 in numbers

Two years ago we did a recap of SXSWi 2011 in tweets after the five days of the Interactive portion of the festival were over. (In case you’re still unfamiliar, SXSW is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, researchers andMore

Olympic sponsors on Twitter – the final tally

We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up? After leading the race for mentions on Twitter sinceMore

2012 London Olympics in tweets

For the past two weeks, we’ve been tracking – and analyzing – tweets about the 2012 Olympics. We’ve talked about sponsors and athletes and exciting match-ups. And now, here are a few final Twitter stats from the London Olympics. From July 27, 2012 through August 12, 2012 – opening ceremony through closing ceremony – weMore

Did Twitter just predict Paul Ryan as Mitt Romney’s running mate?

Update: Twitter was right. It’s a Romney-Ryan ticket. It seems very likely that Mitt Romney is going to select Paul Ryan as his running mate for the Republican Presidential nomination. And it’s looking like Twitter predicted this. We hinted that we’d been tracking Republican VP Candidates with the screenshot accompanying the announcement of our new dashboard earlier thisMore