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#SochiProblems slows down while general Olympic chatter picks up

#SochiProblems slows down, but doesn’t stop. As the 2014 Olympic Winter Games got officially underway over the weekend, mentions of #SochiProblems finally went into decline, as the general conversation around the event itself picked up. Friday we shared updated #SochiProblems numbers, and though daily #SochiProblems tweets have gone down (that peaked on Friday with overMore

#SochiProblems just keep rolling in

Sochi has a lot more than 99 problems, it would seem. We wrote about the #SochiProblems hashtag yesterday and we’ve continued to dig into the numbers more. Since the first #SochiProblems tweet was sent on January 31st, more than 130k tweets have been sent with the hashtag by 81k different people, reaching over 50 million uniqueMore

The Winter Olympics are having #SochiProblems

The Olympics pose a challenge no matter which country is hosting the winter or summer games, and Russia has seen its fair share of stumbles this week as press started to arrive and found their hotels incomplete or lacking essentials such as usable water, among other things. Tweets like the one above quickly started usingMore

The big winner at the Super Bowl? #EsuranceSave30

Just after the Super Bowl last night, online insurance company Esurance aired the first post-game commercial, saving 30% on their ad. (Quite the bargain at ~1.5 million dollars off the 4 million dollar game-time price!)  Esurance spokesperson John Krasinski told viewers that Esurance was passing these savings onto them: Someone who tweeted using the hashtagMore

Super Bowl XLVIII: Brands on Twitter

On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field turned a lot of faces toward their second screen instead, and made for some entertaining brand interactions (MarketingMore

Super Bowl Preview: Brands on Twitter

Super Bowl XLVIII will be upon us in two days, so we thought we’d take a look at what the chatter is like on Twitter around some of the brands who have purchased multi-million dollar ad time around the game. Budweiser Budweiser had already released its full #BestBuds ad and a teaser for their hero’s welcome adMore

Peyton Manning vs. Tom Brady on Twitter

The NFL NFC and AFC conference championships both played out yesterday, determining the Super Bowl matchup of the Denver Broncos vs. the Seattle Seahawks. To make things more interesting, we took a look at mentions of quarterbacks Peyton Manning of the Broncos and Tom Brady of the New England Patriots on Twitter, before, during andMore

#CES2014: Brands are back in the big picture

We took an early look at the #CES2014 tweets last week, and now we’re back to give you the bigger picture of everything that happened in Vegas (it doesn’t stay there if you put it on Twitter, and especially if you hashtag it). From the lead up to the show- we started tracking on JanuaryMore

The Golden Globes hits an all-time high on Twitter

The 71st Annual Golden Globes aired last night, and we were there as usual in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association to help out on the red carpet and keep track of the social conversation. (Those of us at home did it with our shoes off and our beverage of choice in hand, just like EmmaMore

Sports on social media: How fans talk tells you more than just how they feel

There has been plenty of coverage around Monday night’s BCS Championship Game between Florida State and Auburn; everything from fan to brand reactions on Twitter. On the surface these tweets strike as funny, impassioned, angry, or incredulous– not unexpected reactions when it comes to something fans connect with as deeply as their favorite sports teams.More