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Research Posts

3 ways DiGiorno reacted well to their Twitter crisis

It happens. Brands tweet first and check the meaning behind a hashtag or topic later; never a good idea. The latest installment came from DiGiorno Pizza when they jumped on a trending hashtag without checking its origin first: Unfortunately, it was a hashtag on which women were sharing their experiences with domestic violence. When many who sawMore

The first Vine from space

NASA astronaut Reid Wiseman posted the first Vine from space this weekend, condensing hours on the ISS and an orbit showing a never-quite-setting sun into six seconds: 1st Vine from space! Single Earth orbit. Sun never sets flying parallel w/terminator line #ISS #Exp40 @ast… https://t.co/6TwyNdewCU — Reid Wiseman (@astro_reid) June 6, 2014 Social media hasMore

Apple’s WWDC 2014 by the numbers

Chances are you’ve seen some of the big announcements coming out of Apple’s Worldwide Developer’s Conference (WWDC 2014) in San Francisco this week, and we thought we’d take a look at the size of the entire conversation around it. Since the conference started on Monday, 704.6k tweets have been made so far about the WWDC byMore

Summer travel heats up on social media: It’s #VegasSeason!

Summer travel season, meet #VegasSeason: A well-executed summer travel campaign that crosses from traditional advertising to social media channels in a way that gets each audience interested, even if they aren’t aware of the contest tied to it. The contest Vegas itself wants to give you two chances to win a trip there, and the tripMore

Game of Thrones Season 4: Updated Twitter numbers

We’re three episodes into the fourth season of Game of Thrones on HBO and the talk has certainly not died down since the premiere and just keeps growing: 845.5k tweets have been posted  from 420.7k contributors for a unique reach of 141.7 million users, all around the show and its latest season, since April 6th. (That’s 500k+More

Game of Thrones Season 4 on Twitter

The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones. The most retweeted tweet came from the actressMore

#TwitterFiction Festival 2014

Literature festivals are no longer restricted to the physical world; there’s a literature festival happening right now and it’s taking place completely on Twitter. Running March 12-16, the #TwitterFiction Festival is already off to a pretty fantastic start: 17.3k tweets have been made so far with a reach of 11.7 million. And that’s with justMore

The Olympic stories being shared on Twitter

Medals are being tallied by country and events are winding down as the end of the 2014 Winter Olympics approaches– and we’re keeping an eye on it all on Twitter. Since our last update, tweets around the Sochi Olympics have nearly doubled: 30k tweets have now been posted with the hashtag #SochiOlympics since February 6th.More

House of Cards talk on Twitter

The second season of the Netflix Original House of Cards premiered over the weekend, and many of us made our couches our Valentines in order to marathon the whole season, while talking about it on Twitter, of course. Starting on February 13 through the weekend, 367.2k tweets came from 210.3k contributors with a reach of 127.7M uniqueMore

#SochiProblems slows down while general Olympic chatter picks up

#SochiProblems slows down, but doesn’t stop. As the 2014 Olympic Winter Games got officially underway over the weekend, mentions of #SochiProblems finally went into decline, as the general conversation around the event itself picked up. Friday we shared updated #SochiProblems numbers, and though daily #SochiProblems tweets have gone down (that peaked on Friday with overMore