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Research Posts

Social TV: Netflix binge-watching, Daredevil and Twitter

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The prevalence of the second screen and social television have been established for some time now, but how does the conversation differ around a show when the whole season is released at once and the audience has the option to binge-watch it all in one go? We looked at the Twitter conversation around Netflix’s recently released Daredevil toMore

Monitoring tweets about the Brazilian 2014 presidential election: A TweetReach case study

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Last fall, Medialogue, a digital agency based in Brazil, was tasked with monitoring social conversation about the 2014 Brazilian Presidential election for the Aécio Neves campaign and supporting the efforts of the Brazilian Social Democracy Party. Medialogue selected Union Metrics’ TweetReach Twitter analytics to support this effort. The Brazilian 2014 presidential election was a record-breaking event forMore

Superhero Super Bowl Bet: The stunning conclusion

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Since Star-Lord and Captain America set a wager on Twitter about whose team would win last night’s Big Game, we’ve been watching them and the rest of the social media sphere egg each other on good-naturedly. Good Morning America got into the discussion last week, and some other celebrities even asked to get in onMore

Superhero Super Bowl Bet: Updated

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The Big Game is Sunday, so how’s that big Superhero Super Bowl Bet going? Since the bet started, more than 50k people have posted more than 88k tweets, and counting. Good Morning America has joined the conversation on Twitter, and they’re asking their fans and followers to retweet the superhero whose team they want toMore

Super Bowl Bet: Captain America vs. Star-Lord

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Super Bowl betting certainly isn’t new, but two superheroes making bets on Twitter certainly feels very modern. Chris Pratt, who plays Star-Lord in Guardians of the Galaxy, bet fellow Marvel superhero Chris Evans (Captain America in the Avengers franchise) some acts of charity based on whose team wins The Big Game. The two tweets layingMore

How did the 2015 Golden Globes do on social media?

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The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association.  Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot ofMore

#CES 2015 on Instagram and Tumblr

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On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks. Curious? See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.   Photo fromMore

A quick look at early #CES2015 tweets

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The 2015 Consumer Electronics Show (CES) has officially kicked off in Vegas, and we wanted to take a look at the early chatter around it on Twitter (like we did last year), specifically yesterday and so far today, the first full day of the conference.  Most retweeted tweets 3 of the 10 most retweeted tweets so farMore

3 things non-profits can learn from the UN’s #UNDay

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The United Nations (UN) recently celebrated 69 years of global service, and they celebrated with an awareness campaign using the hashtags #UNDay and #happybirthdayUN across social media. While not every non-profit enjoys the name recognition and historical establishment of the UN, non-profits of any size can take some tips away from this campaign to use for their own. 1.More