Campaigns We Love Posts

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

This coming Tuesday is Valentine’s Day (consider this your last-minute warning in case you still need to get something together) and Whole Foods has teamed up with some food blogging influencers to share recipes for a holiday all about indulgences with a loved one. Their blog post frames the holiday campaign perfectly: “Anyone can makeMore

If you’re a regular reader of the blog you’ll have noticed by now that we always encourage a spirit of experimentation in how brands approach social media. Plan the majority of your content from reliable data and feedback from your audience, but also leave some room to try new things and have a little fun.More

VR (or virtual reality) has been one of the hot topic issues for marketers lately, and the sponsors behind the Puppy Bowl are incorporating it into this year’s Big Puppy Game: The “Puppy Bowl Virtual Reality Experience” will let viewers experience the game through the point of view of one of the puppies playing, Buttons. So while it’sMore

Marriott’s back in Campaigns We Love with their third in the Two Bellmen series, this one topping 35 minutes in run time but staying true to the tone of the series with plenty of action surrounding a Marriott property but lacking in any overt sales pitches. It’s a new strategy for a new generation ofMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore

A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furryMore

Our office is closed this week, but if you’re still looking for a little campaign inspiration to carry you into 2017 and planning your content strategy, look no further than our Campaigns We Love archives. Happy (almost) New Year from all of us to you and yours! Love this? See more Campaigns We Love here. Need helpMore

In honor of the holidays we’re keeping this week short and sweet and redirecting to our post from earlier last week: Get inspired by our favorite holiday campaigns. Use the takeaways in your 2016 planning, or simply enjoy the well-executed video content marketing from both campaigns. Thanks for reading, and happy holidays! Love this? See more CampaignsMore