Campaigns We Love Posts

Avocados are delicious, but there’s not a lot of interaction with them beyond cutting them up and eating them. Avocados from Mexico have changed that with a new interactive game that looks like it’s on an iPhone even though it’s on a desktop. It’s a top-secret “found phone” that lets you in on the Avocado SecretMore

Lowe’s has been highlighted for their creative approach on social media before, using Vine (RIP) for some neat 6-second DIY videos. Now they’re taking DIY projects to Instagram Stories, fitting a makeover for a tiny room into the dimensions of an Instagram Story. As PSFK writes: “The closet-like room matches the dimensions of the InstagramMore

First things first for the unfamiliar: ASMR stands for “autonomous sensory meridian response” but it’s more than just that, and not everyone is susceptible to its effects. Econsultancy breaks it down on their blog: “If you’ve ever been sent into a state of pure relaxation from hearing someone turn the pages of a newspaper or speakingMore

Amidst all of the fancy #foodstagrams and perfectly lit, artful #brunch shots on Instagram there is also #unphotogenicfood. By most brand standards, that’s exactly what Domino’s Instagram feed is: Amateur shots of greasy pizza boxes rather than the cleaner, hopelessly aspirational shots of all its fast food brethren. And the reality is refreshing. What youMore

It’s no secret that video is the media format darling of the moment for marketers, but REI’s embrace of video isn’t limited to a single platform or format. Instead the brand sat down and thought through its voice and values before putting together a video strategy grown from its content marketing plan. This strategy includesMore

It recently came to light from the costuming department of Game of Thrones that to achieve the look of a man who has taken the black- the Night’s Watch- all one need do was head to IKEA for a certain rug. As PSFK tells it: “IKEA has released simple three-step instructions for turning one ofMore

It’s hard to make a message like “please recycle” entertaining and sexy, but Coke manages it in a multi-layered way with its new ad. Not only does the ad tell the love story of two drink bottles- an orange Fanta and a zero-sugar Coke- but it’s also a stop motion video made entirely of recycledMore

Summer is winding down and the school year is getting ready to start back up for many, bringing on the back-to-school campaigns. Converse has smartly combined several different approaches in their latest campaign, getting star of Netflix series Stranger Things Millie Bobby Brown to share “First Day Feels” in a video they’ve also used to createMore

A lot of companies sell shirts based on pop culture moments, but few put as much care into their products as Jordanené, a small company based in Brooklyn: “All of our products are sweatshop-free and screen printed by us in Brooklyn. Our designs are hand-lettered with a traditional brush and ink. The aprons and crayon bandoliers areMore