Campaigns We Love Posts

There are no shortage of brands to experience at SXSW, but if you’ve ever wondered what it would be like to be immersed in your Twitter account, Delta has you covered. For their #SocialSoul contest, you give Delta your Twitter handle and they put you in a mirrored booth that projects your Twitter account’s mediaMore

We’ve covered quite a few different Choose Your Own Adventure type stories across social media in Campaigns We Love, but this Twitter iteration really knocks it out of the park, creating different accounts for each of the possible outcomes in each step of the story—  23 accounts in total! Why didn’t creator Terence Eden goMore

Instagram has been host to a bevy of different creative media approaches- choose your own adventure style film-festival promotions, even a show- but this is the first time a movie has slowly progressed on the platform, 15 seconds at a time, supported by photos that advance and support the unfolding plot. As CNET says, “.More

A few weeks ago, NYC’s museums traded Instagram accounts for a day, looking for parallels within one another’s exhibits to share with each other’s audiences. This is a fantastic alternative to a regular Instagram takeover or influencer campaign that still gives both parties a huge potential audience boost. While the new audience might not beMore

New Year’s resolutions have probably mostly been forgotten by mid-February, but Nike is keeping them alive via its new original web series Margot vs Lily that ties into its bigger #betterforit campaign. The eight full episodes are being released gradually on their website and YouTube channel with shorter teasers across their social accounts- Facebook, Twitter,More

IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: “Want to win some IHOP swag? Enter our Empty Plate Stack Challenge! Grab a group to enjoy All You Can Eat Pancakes. Then snap a pic of your team with your empty plates, upload toMore

Music is an integral part of coffee shops, so this brand pairing makes perfect sense. Via PSFK: “Starbucks and Spotify have teamed up to offer new features in the Starbucks app that include specially curated playlists.” Using these features does require a little legwork on the part of the user- you’ve got to connect the apps and leaveMore

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. Our ancestors may have commissioned portraits of themselves,More

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. TakisUSA has a great storytelling campaign goingMore