Campaigns We Love Posts

Across the nation on October 5th, Gilmore Girls fans could indulge in a longtime dream: Free morning coffee from Luke’s Diner, a mainstay of the original show. Netflix sponsored free coffee from 7am-noon at pop-ups inside of established coffee shops, even providing Luke’s Diner hats and apron to staff. This move- heavily promoted on socialMore

Would you delete your best #foodstagram in order to feed the hungry? Land O’Lakes is hoping you will. Food & Wine explains: “With its ‘Delete to Feed’ campaign, Land O’Lakes is hoping to increase awareness around the hunger epidemic in America by scrubbing food photos from the net. The dairy producer, along with The Martin Agency,More

Government agencies are not widely known for their sense of humor and relatability, but the TSA is hoping using the former can increase the latter via their Instagram account. Per Digiday: “We are trying to be professional, but we have a very dry sense of humor at times,” said Bob Burns, social media lead forMore

What’s a swipestakes, you ask? Bloomingdale’s designed the ultimate combination of digital and real world shopping experience with their Labor Day event that event that encouraged shoppers to go to their brick-and-mortar stores for a physical scavenger hunt using Snapchat geofilters. As Luxury Daily reports: “’Hiding hundreds of Snapchat filters at local stores around the countryMore

Some brands just have a leg up on their content and the London Zoo- with all of their access to cute and fascinating animals- is definitely one of them. While the zoo had been broadcasting via Periscope, they’ve recently switched over to Facebook Live where they have a more established and engaged audience, according to Econsultancy. EconsultancyMore

Instagram just rolled out the ability to pinch and zoom in on photos this week and brands are already taking advantage of the ability in their posts. Adweek covered 11 brands who are already experimenting with the feature, also noting: “‘With the zoom feature, there needs to be some inherent reason to look at anMore

When a brand has an open mind and more than the usual amount of resources they can make some truly magical things happen in their brand storytelling— which is exactly what Gucci did in producing #GucciStories with Gia Coppola. This retelling of the Greek myth of ill-fated lovers Orpheus and Eurydice serves to show off theirMore

Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

We’ve had Instagram Stories for a little over week now and brands haven’t hesitated to start experimenting, particularly beauty brands. As Glossy notes, the learning curve is short on Instagram Stories since Snapchat Stories are so similar. “Consumers are already taking these actions — we don’t have to teach them how to interact with theseMore

Explore Minnesota Tourism decided to get visitors to come to them by first going to those visitors. . .in the form of a giant, Instagram-ready box. These boxes, called MNstagrams, shared two different Minnesota experiences, as laid out in AdWeek: “One of the 8-by-8-by-8-foot containers—they’re dubbed MNstagram booths—sports a wilderness motif that evokes the state’s BoundaryMore