Campaigns We Love Posts

Starbucks is the latest big brand to join the original video content creation club and they’re pairing with three writers from The Simpsons to do it. The resulting animated series, called 1st & Main, “will creatively bring to life moments that happen in Starbucks stores across the country and star a cast of animated animalMore

Much like Marriott, Taco Bell is now producing films based around their brand, but that tell a brand story rather than promoting a specific product. Taco Bell’s Taco Tales are a weekly series that’s smaller in scope and a little more freewheeling than Marriott’s Two Bellmen series of short films, which feel much more likeMore

Last year REI decided to close its doors for Black Friday, encouraging its employees and everyone else to #OptOutside instead of shopping. This year, 275 other national and local organizations joined in the campaign, according to AdWeek: “Brands joining in the effort include Subaru of America, which will provide a fleet of vehicles in NewMore

It’s Small Business Saturday, and the big guys Twitter and American Express are teaming up to help out the little guys. From SocialTimes: “And on Small Business Saturday itself, American Express will run a First View on Twitter, with videos created with ‘diverse influencers’ occupying prime spots on the social network, as well as aMore

We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them. From a longer YouTube ad that’s a playful takeMore

Hotel concierges can help travelers with all manner of things, but Westin wanted to take it a step- or several and not just walking ones- further, hiring a Westin Running Concierge in 2013. And what, exactly, does a Running Concierge do? “His primary responsibility is to serve as the running expert and customer service agentMore

The latest popular action short film on YouTube isn’t an indie darling— it’s a sequel to the first action flick Marriott (yes, that hospitality industry Marriott) made called Two Bellmen. This one is, appropriately, Two Bellmen Two. Marriott has promoted the short films on their social channels, but they also seem to be relying on socialMore

Rivalries are old news, but Burger King came up with a fresh take to prank their fast food rival McDonald’s: They dressed up a Brooklyn location like the ghost of McD’s. This Burger King dressed up as a McDonald's ghost. Savage level 10/10. pic.twitter.com/yxGRQcS11Y — Elliot Tebele (@FuckJerry) October 25, 2016 The existence of an official-More

It’s safe to say that the internet has fallen in love with the design of the new LEGO bags from designers from the School of Visual Arts. They’re being praised all over social media, including Instagram and Twitter: A bag that turns your hand into a #LEGO. An awesome concept of #LEGObag designed… https://t.co/335K9ZrV9g #marketingMore

Emerging technology is tricky; brands don’t want to invest everything in something that doesn’t pan out, but they don’t want to be left behind in their industry either. While it doesn’t seem likely that we’ll all be appliance shopping on the Enterprise holodeck next year, it is already possible to do your shopping in a Lowe’sMore