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Campaigns We Love Posts

Marriott’s back in Campaigns We Love with their third in the Two Bellmen series, this one topping 35 minutes in run time but staying true to the tone of the series with plenty of action surrounding a Marriott property but lacking in any overt sales pitches. It’s a new strategy for a new generation ofMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore

A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furryMore

Our office is closed this week, but if you’re still looking for a little campaign inspiration to carry you into 2017 and planning your content strategy, look no further than our Campaigns We Love archives. Happy (almost) New Year from all of us to you and yours! Love this? See more Campaigns We Love here. Need helpMore

In honor of the holidays we’re keeping this week short and sweet and redirecting to our post from earlier last week: Get inspired by our favorite holiday campaigns. Use the takeaways in your 2016 planning, or simply enjoy the well-executed video content marketing from both campaigns. Thanks for reading, and happy holidays! Love this? See more CampaignsMore

Starbucks is the latest big brand to join the original video content creation club and they’re pairing with three writers from The Simpsons to do it. The resulting animated series, called 1st & Main, “will creatively bring to life moments that happen in Starbucks stores across the country and star a cast of animated animalMore

Much like Marriott, Taco Bell is now producing films based around their brand, but that tell a brand story rather than promoting a specific product. Taco Bell’s Taco Tales are a weekly series that’s smaller in scope and a little more freewheeling than Marriott’s Two Bellmen series of short films, which feel much more likeMore

Last year REI decided to close its doors for Black Friday, encouraging its employees and everyone else to #OptOutside instead of shopping. This year, 275 other national and local organizations joined in the campaign, according to AdWeek: “Brands joining in the effort include Subaru of America, which will provide a fleet of vehicles in NewMore

It’s Small Business Saturday, and the big guys Twitter and American Express are teaming up to help out the little guys. From SocialTimes: “And on Small Business Saturday itself, American Express will run a First View on Twitter, with videos created with ‘diverse influencers’ occupying prime spots on the social network, as well as aMore

We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them. From a longer YouTube ad that’s a playful takeMore