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Campaigns We Love Posts

A lot of campaigns tap into UGC, but the HitRECord community exists solely because of collaboration: Artists, photographers and more come together to create projects in a new kind of production company headed up by actor Joseph Gordon-Levitt (JGL). For Father’s Day, they’ve teamed up with Instagram, asking anyone who comes across the post toMore

Brands are inextricably part of the communities they physically exist in, even if they’re big international brands. But it’s a lot harder to be an active part of that community when you’re headquartered hundreds or even thousands of miles away. That’s why it’s a smart move for brands to have a system in place forMore

Finding the right running shoes for your particular feet can be a nightmare endeavor, as runners of all levels know. You find one you love and they discontinue it. You get injured and realize you were wearing the wrong type of shoe for months or even years because you never got a gait analysis orMore

There’s been a lot of talk lately about brands and authenticity as several high-profile campaigns have performed poorly or been outright rejected, including Pepsi’s attempt at social commentary (which Heineken nailed) and Dove’s latest attempt to appeal to a more diverse set of women. The latter flopped in part because it seemed to stray from theMore

Craft beer has gained a reputation for taking itself too seriously- remember that Budweiser ad that made fun of fussy craft brews and the fussy people that like them?- but Kona Brewing of Hawaii is here to remind us it doesn’t have to be that way. And we don’t have to be glued to ourMore

The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore

Brands can get into a lot of trouble when they try to take on social issues— see the recent backlash against Pepsi, for one example. It’s difficult to come across as sincere in understanding and caring about the nuances of important societal issues when everyone knows you’re still a brand who ultimately has a productMore

When a designer creates a $2,145 version of your 99 cent shopping tote, it would be a waste not to acknowledge the compliment in advertising form. And that’s exactly what IKEA did this week when faced with a very flattering and familiar shopping tote from Balenciaga: As Adweek reports: “In Sweden, at the urging ofMore

Certain things have an advantage on Instagram because they photograph so well, food and drink being high on that list. A multicolored “unicorn” trend has been establishing itself across social lately, showing up in everything from hair and nails to the kitchen. Popular coffee, beverage and food chain Starbucks has capitalized on both of theseMore

Beauty and food are two of the biggest categories on Instagram and for good reason, since they both photograph fabulously in endless combinations. Beauty brand Birchbox (a monthly beauty box subscription service and online store) and NYC’s Black Tap (craft burgers, beer and “crazy shakes”) teamed up to create a custom crazy shake based onMore