When not to use analytics

No, it’s not opposite day. Although we obviously love and advocate for analytics and all of the things they can do for your brand, there are some times where it’s better not to tap into analytics. Let’s break it down. And as always, if you’ve got questions, comments or concerns you can find us onMore

Elon Musk made a very expensive tweet recently. Am considering taking Tesla private at $420. Funding secured. — Elon Musk (@elonmusk) August 7, 2018 In case you missed this particular kerfuffle, you can catch up on the full timeline from PR Week here. This particular tweet was preceded by some other unfortunate tweets from Musk,More

The Week in Social #324

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Stories (and other social vide0) Wondering What’s nextMore

On Tuesday the TrendKite team wrapped up the #PRSAICON 2018 conference in Austin, Texas. We thought we’d share some of our favorite highlights. Got questions or something we missed? Tell us about it on Twitter! Big ideas Several themes came up over and over again, one of which was having purpose in your work, particularlyMore

Hi Friends! It’s Betsy, from office hours here with a guest post. And let me tell you how fun it is to attend a Union Metrics Demo: Very. Why Well my friend, as you may have noticed, we’ve been busy updating our products and subscription offerings. You can find more detail on our current plan structureMore

The Week in Social #323

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On algorithms and content marketing If you’re still tryingMore

Did you see Instagram’s latest feature? Rolling out as of today, “Nametag” is a way for users to quickly scan someone’s Instagram account IRL so they can check it out and presumably follow them. It looks like this when you first click in to set it up (it’s customizable by color, emoji background, or selfieMore

There’s a lot to keep track of on social when it comes to your audience, which is why we do our best to make our reporting as simple and communicative as possible. With that in mind, we thought we’d discuss the differences between your fans and the specifics of your active audience using Facebook asMore

The Week in Social #322

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencers If you’re a brand with an influencerMore

We’ve been talking about Digital PR here on the blog for a while now, but October 7-9th is your chance to talk to us about it in person at the PRSA International Conference (#PRSAICON), happening here in our very own Austin, Texas. If you’re a customer and you’re already registered (or just local) let usMore