Holiday Campaigns We Love

It’s a weird in-between-holidays time for a lot of us, so we thought we’d take a moment to look at our favorite holiday Campaigns We Love this year and what made them work (or not). Got something we missed? Tell us about it on Twitter @UnionMetrics. Google’s Home Alone Hitting the perfect mix of nostalgiaMore

The Week in Social #333

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. 2019 predictions You’ve probably had enough of predictions byMore

Please allow for a little extra time to return your messages and emails over the winter holiday, from Friday, December 21st through Tuesday, January 1st. During this time, we’ll do our best to return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with usMore

The Week in Social #332

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On planning for 2019 by reviewing 2018 Social MediaMore

If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

The Week in Social #331

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing B2C is still the default whenMore

Instagram started rolling out a new feature this week in the form of the Close Friends list option for Stories. Now instead of choosing between uploading or recording something directly into your Story or sending it as a DM to a friend or Group DM, you can have a specific group receive something in aMore

The Week in Social #330

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On prepping for 2019 Learn from the mistakes ofMore

Social media savvy can enhance a pitch— and it can even outright save one. One way to do this? Make social part of your PR pitch, as highlighted in a recent TrendKite blog post: “If you see from their social profile(s) that someone is passionate about a niche industry you’re pitching, you have a greatMore

The past few years we’ve done a round-up of our favorite Black Friday campaigns to tie into our ongoing Campaigns We Love series, but this year we thought it might be more interesting to look at the conversation around Black Friday over the past few years compared to the growth of #GivingTuesday (the Tuesday after Thanksgiving when socialMore