We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Don’t have a big team orMore

To round out our series on video marketing vs. algorithms (you can read about Twitter here and Facebook here) we’re covering Instagram. Got a question or something we missed? Find us on Twitter @UnionMetrics. What we know about the Instagram algorithm We’ve written about the Instagram algorithm a few times recently, from everything you need toMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

Five years ago Buzzfeed tackled the seemingly impossible task of telling the oral history Weird Twitter. What is Weird Twitter? “This is where the language of Twitter gets created, where its funniest jokes come from, and where its worst tendencies are isolated, rebroadcast, and sometimes destroyed. It’s a meritocratic place where genders, ages, backgrounds, and jobsMore

H&M is partnering with Moschino on a new collection due out this fall and they made the announcement via Instagram Live— and via some very big influencers. Designer Jeremy Scott and supermodel Gigi Hadid, to be exact. According to Digiday, Instagram Stories have become traffic drivers for publishers and influencers, making announcing this collab viaMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Let’s start with important things: 5More

Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore

The Boston Marathon is an iconic event, and not just for runners. Marathon Monday is celebrated by runners the world over. This year Adidas is celebrating each and every Boston Marathon runner- and its 30-year partnership with the Boston Athletic Association- by creating a personalized video for every single one of them. That’s 30,000 videos. MarketingMore