Schwinn may be a 120+ year old company that makes bikes, but they threw back to a more recent era with their Stranger Things-inspired campaign as Marketing Dive writes: “The company released a print ad for ‘Mike’s Bike’ in the June 3 edition of The Chicago Tribune, which was styled to look like it wasMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing You know the rule about readingMore

Perhaps you’ve outgrown the brand voice you worked to establish for yourself on social, or perhaps you never purposefully built one but it just evolved over time. Either way, now it doesn’t fit, but how do you shift it into something new? We talk through it. Got a question or something we missed? Find usMore

Dark social is simply the hidden side of social media: Direct messages between friends, any kind of sharing of content or brands that isn’t out in the open. It’s frustrating for brands because they want to know where people are hearing about them and their products, and they want to help keep customers, fans andMore

As we’ve recently discussed on the blog, numbers are meaningless without context, but getting that context around numbers for your brand isn’t always easy. Here’s a little bit more about how you can establish a baseline for your brand across social. Got questions or something we missed? Find us on Twitter @UnionMetrics. First: Be clearMore

The promotions around Jurassic World keep coming, and they keep getting more creative. After Amazon made their “biggest delivery ever”, Doritos is getting in on the Jurassic World marketing collaboration with an extensive, fun campaign that’s meant to be interactive. It’s also perfectly absurd: Fans can actually win (and. . .eat? collect?) the giant DoritoMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On GDPR Not compliment yet? Here are 11 PostMore

Influencers are so hot right now. Whether they’re the big-time celebrities, the YouTube and Instagram influencers who have become celebrities in their own right, or the micro-influencers focused on their own little niches, you can’t scroll a social media timeline without seeing a partnership post. So if you’re a brand, how do you not onlyMore

No matter how long you’ve been on Instagram or which industry you’re in, you can pick up some ideas from the examples in this post to freshen up your approach. Let’s dive in! Got questions or something we missed? Find us on Twitter @UnionMetrics. Macro shots Lots of different industries go for macro shots toMore