We understand that you probably have some questions about our recent announcement that we- along with influencer marketing company Insightpool- are merging with PR analytics pros TrendKite. We’ve rounded up the questions we thought would be the most frequently asked into this post, but please reach out if you have any other questions. You canMore

Just in case Instagram Stories- including Live Stories- wasn’t enough for you and your brand, Instagram recently launched IGTV. Whether you’ve been glued to your smartphone screen trying to catch up on all the latest IGTV posts from your favorite Instagram influencers and fellow brands, or you haven’t even had time to figure out what exactlyMore

Ah, summer love. Warm nights and cold, refreshing drinks from a fast food chain. Right? That’s what Wendy’s is angling for in their new, very original campaign. From Mobile Marketer: “Wendy’s is promoting its summer beverages by publishing romance stories on Wattpad, the social network for authors and readers that reaches 65 million users a month, AdweekMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

A heads up that our offices will be closed for Independence Day, so if you have any questions, please allow us a little extra time to return your calls and emails tomorrow (that’s Wednesday, July 4th). We’ll be back to normal support hours Thursday, July 5th! If you do need anything, you can get in touch with us inMore

If you follow Whole Foods on Instagram, you might have been concerned recently that they got hacked. But the blank posts were intentional and they were meant to signal our dependence on bees for most of the produce we love and enjoy.   They archived all of their old posts and posted only blank photosMore

Whether you’re a brand looking for influencers to work with or an influencer looking to work with brands, we cover everything you need to know about the matchmaking process between the two. Got questions or something we missed? Find us on Twitter @UnionMetrics. If you’re a brand Why are you working with an influencer, orMore

We’ve been talking a lot about the importance of benchmarks to give your social media numbers some context— both why that context is important, and how you can get it for your brand. We thought we’d discuss the idea of an “industry standard number” (meaning a standard number for social as a whole) in a littleMore

We’ve been talking a lot about putting context around your analytics and how important it is to match your metrics to your goals, but it’s difficult to get very specific because there is no one-size-fits-all answer. With that still in mind, we’ll break down some more specific examples for readers who want a better ideaMore