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Social listening and social monitoring are often used interchangeably, but they don’t quite mean the same thing. So what’s the difference between listening and monitoring? Why are they important? How can they keep your brand healthy and connected with your audience? Got a question or something we missed? Find us on Twitter @UnionMetrics. What is social listening?More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

Certain things have an advantage on Instagram because they photograph so well, food and drink being high on that list. A multicolored “unicorn” trend has been establishing itself across social lately, showing up in everything from hair and nails to the kitchen. Popular coffee, beverage and food chain Starbucks has capitalized on both of theseMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing It’s always a good idea toMore

Join us tomorrow morning at 9am PT/11am CT for a webinar where we’ll discuss how to improve – or start – a social listening program. We’ll describe what social listening is, how it relates to social monitoring, and how you can use both. We’ll also demonstrate how analytics can help you know what your audience saysMore

Through Echo we have access to the entire Twitter archive, all the way back to the very first tweet posted in 2006. More than just a search, Echo is an interactive way to quickly visualize data from Twitter’s archive in order to learn the size and trajectory of any conversation. You can zoom in and out,More

Social media marketing is pretty much a given part of any digital marketing strategy at this point, but some industries are further along in their adoption of it than others. Often fear is what holds many brands back from getting everything they can out of social, so we decided to take a closer look atMore

Beauty and food are two of the biggest categories on Instagram and for good reason, since they both photograph fabulously in endless combinations. Beauty brand Birchbox (a monthly beauty box subscription service and online store) and NYC’s Black Tap (craft burgers, beer and “crazy shakes”) teamed up to create a custom crazy shake based onMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’d gotten comfortable with Facebook’sMore