The exact audience for your brand on each social platform is always a little bit different; some will follow you on Twitter for a slightly different reason than they choose to follow you on Instagram, and they’re probably looking for slightly different things from you in each place. It’s important to keep that in mindMore

Brands usually go one of two directions with holiday marketing: Sentimental schmaltz, or humor. The memorable ads come when something a little different gets put together, or brands put a new twist on some longstanding tropes. Imagining the inner workings of Santa’s workshop isn’t a new idea, but Air New Zealand put something of aMore

The Week in Social #283

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing Before you decide to partner withMore

Recently we revisited the practice of including an image or video in your tweets; Twitter has changed a lot over the years, after all, so it only makes sense to periodically look at the data around best practices and see if they still hold true. In this case, yes; tweets with images, GIFs, or videos inMore

While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources. With that in mind, we’ve rounded up all the algorithm posts we wrote this yearMore

Literally. For nearly an hour. Last year saw Nick Offerman silently sipping Lagavulin Single Malt Scotch for 45 minutes in front of a Yule log. Old Spice has embraced the length of the branded video, but gone in the opposite direction in terms of effects, providing viewers with nearly an hour of explosions and shoutingMore

The Week in Social #282

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On storytelling and content marketing If you’re feeling outMore

Influencer marketing is tricky for a lot of reasons and one of the biggest challenges is finding an influencer who is the perfect match for your brand. How do you categorize different types of influencers? How do you pick the right type for your brand to work with? What else should you know before youMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore