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Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Traditional print ads don’t catch attention like they used to, or at least it seems like that’s the trend from the increasing number of magazine and other print ads that can do more than just show you a high-production photo of a product (and how your life might look if you buy it). We’ve already seenMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On what brands need to know We talk aboutMore

If you’re bored with your social media routine, your audience is undoubtedly bored too. That’s why it’s crucial to keep room in your social strategy for experimentation: Shake things up, try things out and see how your fans, followers and audience respond. Some of your experiments might be failures, but what’s most important is whatMore

Social media audits can be a daunting task, especially if you’re inexperienced with them. It’s easy to keep putting them off in favor of smaller or higher priority projects, but audits are important because they can inform those other projects and make them more successful. With that in mind, here are our best tips to makeMore

A lot of campaigns tap into UGC, but the HitRECord community exists solely because of collaboration: Artists, photographers and more come together to create projects in a new kind of production company headed up by actor Joseph Gordon-Levitt (JGL). For Father’s Day, they’ve teamed up with Instagram, asking anyone who comes across the post toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On Facebook and Instagram strategy Considering an Instagram takeover?More

If you’re feeling overwhelmed and like you can’t get everything done on your social to-do list, you’re definitely not alone. Between other priorities you have on your plate and the constantly shifting social landscape, it’s easy to feel like you can never really get it all done. And sometimes you’ve just gotten stuck in aMore