We all know the Valentine classics: Candy hearts, wine, chocolates, maybe a cuddly teddy bear and a balloon or two. We also know the romantic stories we love, with partners so devoted they cannot be apart and partners who push each other to be their very best selves. But when does that devotion, or that drive,More

The Week in Social #292

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing Influencer marketing is everywhere but thatMore

Our offices will be closed Monday, February 19th for a long Presidents’ Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, February 20th! If you do need anything, you can get in touch with usMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

We all have bad habits associated with our social media use. If you’re looking to be more efficient with the time you spend on social this year- whether that’s with work or personal use- we’ve done a little legwork on how you can identify your social media time-wasting habits and avoid them going forward. GotMore

The hashtag has become a pervasive part of modern life, ruining cello classes and bringing us together across social media platforms alike. MY SISTER TEACHES CELLO SHE REPORTS THAT HER NEW STUDENTS CALL SHARPS “HASHTAGS” CONCERTO IN F HASHTAG — Marian Call (@mariancall) September 6, 2017 Periodically use of hashtags shifts- and therefore so do bestMore

Valentine’s Day marketing can get excruciatingly saccharine and predictable with diamonds and sugar making us all want to hide out until it’s all at least discounted on February 15th. That makes brands like MeUndies who get creative stand out even more. No stranger to UGC- their Instagram bio tells fans and followers to tag them withMore

The Week in Social #291

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things algorithms First things first: Michael Altiero asks WhatMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Kelly Ratcliffe, Marketing Associate at Holt Recruitment. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

For the past year or more it has been the talk of the kitchen: The Instant Pot. But where did it come from? Why does everyone you know suddenly have one? How do they work? To attempt to answer these questions (and likely raise more) we turned to the wise sage of our time, Twitter,More