We’ve just launched the brand new Union Metrics referral program to reward our most loyal customers and fans. Do you love Union Metrics? Tell your friends and you’ll both get $50 off! Simply tell your friends or colleagues about Union Metrics using the personal referral URL in your paid Union Metrics account (that includes TweetReach Pro).More

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore

Since its launch on July 6, Pokémon GO has been a viral hit. People everywhere are playing and talking about it. Since its launch, there have been 10.5 million tweets about the game, with 2.3 million on Sunday, July 10 alone. In fact, fans are currently posting more than 200,000 tweets an hour about it. Here’sMore

Social media allows anyone to talk about a brand. This is one of the great and terrifying promises of social media; it’s democratic and open. For a brand, this promise can be scary – what will customers say if given the opportunity and mouthpiece to say whatever they want? But just as it’s scary, it’sMore

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new. Tumblr joined the livestreaming social media world this week with their newMore

In another month, the US Democratic and Republican parties will meet at their conventions to officially select a candidate for President of the United States. However, as the final primary is held this week in Washington, D.C., each party already has its presumptive nominee – Hillary Clinton and Donald Trump. So, how are these candidates performingMore

If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore

When you’re dealing with social data, especially for something as high volume as Twitter data, it’s particularly important that you find only the posts you’re looking for. Part of that is making sure you’ve got the right search queries. In many cases, you’ll need to add exclusions to your search queries to get the rightMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

On Instagram, just as on any other social media channel, there are myriad different metrics you could be measuring to determine if your marketing efforts are successful. To help you save time and resources, here are our recommended Instagram metrics – the ones that really matter to helping you understand the impact of your InstagramMore