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What should I post? How do I get more engagement with and reach for my content? At Union Metrics, we hear these questions every single day. And we all know there are hundreds of different things you can try on social media to work on creating higher quality, more impactful social content. But one of the best ways toMore

Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Hello! My name is Jenn Deering Davis, Co-Founder of Union Metrics, and I’ve recently moved into a new role here – I’m our new VP of Customer Experience. I’ve been working with social media analytics since we launched our very first TweetReach snapshot reports back in 2009. Since then, I’ve helped create our customer successMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore

Exciting news! We’ve added a new geo report to all our Instagram and Twitter Trackers, in all plan levels. Learn where your audience is and discover the top locations in any conversation. With geo reporting, you’ll get to know your audience even better. Find out where your customers and fans are so you can reachMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore

Social media provides an amazing way to collect tons of customer feedback without having to do very much work at all. You don’t need to spend time sending out questionnaires or recruiting focus group participants. You can simply turn to the thousands of customers talking about your brand on social media to find out exactlyMore