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Announcing the latest addition to Union Metrics: Facebook competitor reporting! Starting today, Union Metrics subscribers can analyze their competitors’ Facebook pages alongside their own Facebook pages. Use this competitive intel to benchmark your progress, learn from what leaders in your industry do, and see how you measure up on Facebook. Competitive intel is key to successMore

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

We’ve found that to be truly effective on social media, you need a combination of paid and organic content. But how can you be sure that your paid campaigns are generating the most possible value? The key to an effective paid campaign on social media is better organic content. Start from a solid organic basic EvenMore

Today, we unveiled a brand new way to navigate your Union Metrics account  - a quick and easy way to find exactly what you’re looking for. And it’s especially helpful in Trackers, so you can effortlessly jump from one Tracker report to another. Introducing our new left nav! It’s going to make getting around in your account totally painless.    You’llMore

The 2017 College Football Playoff National Championship is tonight. Clemson and Alabama face off for the second year in a row. Who does Twitter support in the game? As of right now (about an hour before kickoff), Clemson is leading in Twitter votes. That includes the voting tweets from ESPN below, as well as general mentionsMore

2016 is almost over. For many, this comes as a huge relief. But no matter how you feel about the year itself, 2016 brought us many memes. Some jumped from their dark, niche corners of the internet to infiltrate broader culture. For example, you probably even saw you local newscast performing the Mannequin Challenge. So,More

If you’re in digital or social media marketing, you probably have at least some basic keyword monitoring in place for Twitter. You keep track of what people say about your company and your brands, and maybe you even monitor your closest competitors and some general industry keywords. Twitter’s perfect for this kind of social listening,More