New feature time! We’ve just released our new custom insights and alerts. Monitor interesting moments and important changes in metrics with our new Tracker insights, and receive email alerts so you’re notified as soon as something happens. Our system automatically generates a number of insights for your Trackers when it spots something important. For example, if you gainMore

The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore

In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, which we’re doing daily right now, we’ll post the latest information here. All Union Metrics Instagram account Trackers need to be connected to anMore

Author note: Since things coming out of Facebook are continuing to evolve, we’ll be updating this post with new info as we get it.  In January, Facebook announced plans to deprecate the existing Instagram API over the next year. However, a few days ago they quietly and unexpectedly accelerated that timeline, slashing rate limits to aMore

Good news! We’ve just added a ton of new insights data to our Instagram profile analytics. Union Metrics Instagram Trackers now include reach and impressions, even more detailed engagement reporting, story metrics, and follower analysis including demographics. You can now: Understand how your stories perform Determine which posts drive the most impressions for your account Learn whoMore

On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore