On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore

Many of you have been with us since the early TweetReach days, when we got our start as one of the first Twitter analytics tools. A lot has changed since then, including our expansion to other social channels and becoming Union Metrics, but one thing hasn’t – our commitment to providing the absolute best TwitterMore

Whether or not your brand is active on Twitter, Twitter data can be a valuable resource for your team. One of our favorite use cases for Twitter is using it for an early warning system. Think of Twitter as the canary in your social coal mine. Twitter provides marketers a searchable record of what the world thinks about anythingMore

No matter how sophisticated your social media strategy is (or isn’t), you likely have to report on two of the most common social media metrics – followers and engagement. Like us, you probably also have a lot of opinions on the significance and meaning of those two metrics, some of them negative. Followers is tooMore

What should I post? How do I get more engagement with and reach for my content? At Union Metrics, we hear these questions every single day. And we all know there are hundreds of different things you can try on social media to work on creating higher quality, more impactful social content. But one of the best ways toMore

Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Hello! My name is Jenn Deering Davis, Co-Founder of Union Metrics, and I’ve recently moved into a new role here – I’m our new VP of Customer Experience. I’ve been working with social media analytics since we launched our very first TweetReach snapshot reports back in 2009. Since then, I’ve helped create our customer successMore