Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social influencer data, and our social marketing intelligence to create one company focused on meeting next century’s digital marketing challenges. We love our customers, so before we talk any more aboutMore

Announcing our new reach algorithm

This post was written by Union Metrics CEO and Founder Hayes Davis.  We started TweetReach in 2009 with a simple idea: to provide a simple report that showed people the reach of tweets about any topic. Since that time, we’ve grown far beyond that simple reach report and added comprehensive tracking, as well as manyMore

Did Twitter just predict Paul Ryan as Mitt Romney’s running mate?

Update: Twitter was right. It’s a Romney-Ryan ticket. It seems very likely that Mitt Romney is going to select Paul Ryan as his running mate for the Republican Presidential nomination. And it’s looking like Twitter predicted this. We hinted that we’d been tracking Republican VP Candidates with the screenshot accompanying the announcement of our new dashboard earlier thisMore

Announcing the TweetReach API

Today, we’re happy to announce general availability of the TweetReach API. For those of you who participated in the beta – thanks for your input and feedback! Available now for TweetReach Pro subscribers at the Plus, Premium, and Max levels (and to those of you who participated in the beta), the TweetReach API provides read-onlyMore

Reach isn’t influence. Keep your umbrella handy.

Recently, we read an interesting blog post from Tom Webster about the limits of online influence as he asked for help supporting the people of Christchurch, New Zealand after the terrible earthquake they experienced. (A very worthy cause. Please help him out!) He makes a lot of great points in this post about the weaknesses ofMore

Should #SFRiot have been “real” news?

If you don’t live in San Francisco you probably wouldn’t know that things got pretty out of control in parts of the city after the Giants won the World Series. I was at 22nd and Mission standing beside a smoldering mattress when the riot police showed up, so I got to see some of thisMore

TweetReach Pro accounts now support multiple users

We’re building TweetReach to be the best tool possible for measuring Twitter reach and effectiveness. To do that, we need to make it easy to share your TweetReach reports and analysis with others in your organization. Today we’re pleased to announce multiple user support for TweetReach Pro accounts. So what does that mean? You canMore

New Language Support and @anywhere

We’ve rolled out two great new changes to TweetReach reports: You can now limit your reports to tweets in a particular language Use Twitter’s new @anywhere hovercards to follow your advocates directly from the report TweetReach reports speak your language More than half of the traffic to TweetReach is from outside the US and slightlyMore

Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they mean. We thought it would be a good idea to write an brief explanation hereMore