This Week in Social Analytics #1

We’re kicking off a new series on the TweetReach Blog today, highlighting some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. In case you’ve been busy and haven’t had a chance to catch up on your feeds, enjoy these great posts from theMore

TweetReach Pro plan enhancements

We’ve heard from a number of you, asking for more options in our TweetReach Pro plans. We’re excited to announce that we’ve added more trackers and reports to our popular Plus, Basic and Mini plans. Starting immediately, the Plus plan includes six Trackers (up from five) and the Basic plan includes three Trackers (up from two). And,More

Jose Cuervo drinking Captain Morgan under the Twitter table

Here at TweetReach, we’ve never been ones to turn down a good drink – and based on results from two TweetReach Trackers we’ve been running, neither have Twitter users. Over the last few weeks, we’ve been tracking keywords, hashtags and @replies related to both Jose Cuervo tequila and Captain Morgan rum – and an interestingMore

How to make sexy Twitter charts for your CEO

We’ve all been there. Your company or client has just completed a product launch. There seemed to be a lot of people talking about it on Twitter, so back slaps and fist bumps abound. And then the inevitable happens: your boss wants to see Twitter metrics and results – with charts – on the successMore

Monitoring your brand in social media

We came across this piece over the weekend from the BBC about monitoring social media, and how it’s no longer something companies can ignore. In the past, an unhappy customer would complain to the company and then tell a few friends in the neighborhood. Today, the “neighborhood” is global and an individual can have quiteMore

Can’t touch this: TechCrunch Disrupt hammers out 50MM Twitter impressions in 2 days, but….

This week’s TechCrunch Disrupt conference has been quite a show. In fact, since the conference started Monday in San Francisco, TechCrunch Disrupt has seen total audience exposure of nearly 50 million impressions on Twitter (more about how we calculate impressions here). It certainly helps when there’s rumor followed by significant acquisition news (signed on stage, noMore