This Week in Social Analytics #21

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy! How Top Brands Measure Social Media Success Todd Defren at SHIFT Communications interviewed a few top brands asking for the one metric that they usedMore

This Week in Social Analytics #20

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent ofMore

This Week in Social Analytics #19

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! I Miss The Social Media Echo Chamber Adam Price of SpeakSocial warns not to get caught up in the social media echo chamber, where youMore

TakeFive with TweetReach – Evan LaPointe

Welcome to TakeFive with TweetReach, our ongoing interview series where we talk with notable members of the social media analytics community, pulling together insight, commentary and conversation around all things measurement, analytics, and improvement. This week we’re happy to welcome Evan LaPointe, Director of Client Performance at Search Discovery, creator of the popular web analyticsMore

This Week in Social Analytics #18

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Twitter Study Tracks When We Are As reported in The New York Times, a new study by by sociologists at Cornell University and appearingMore

This Week in Social Analytics #17

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. Measuring the value of a tweet Bridget Carey writes about several brands usingMore

This Week in Social Analytics #16

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! “Demystifying” the Formula for Social Media ROI (Spoiler: There Isn’t One) Our good friend Tim Wilson at Resource Interactive takes on the topic ofMore

This Week in Social Analytics #15

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! You just shared a link. How long will people pay attention? According to an analysis of 1000 bit.ly links, the half life of a linkMore

This Week in Social Analytics #14

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! What’s the R.O.I.? A Framework for Social Analytics Brian Solis asks whether “what’s the ROI of social media” is the right question at all.More

TakeFive with TweetReach – Adam Price

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re happy to welcome Adam Price, co-founder of Speak Social, an Austin, Texas-based company that handles all aspects of social media marketing for brands. TweetReach: Welcome Adam! Let’s start with talking aboutMore